Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or…
Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like…
Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it…
Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office….
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…
Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects…
Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…
If you are running or working at a moderately successful company, you can be assured that you will at some point face some major challenges…
How focusing on doing things really well grew Foundr to millions of visits a month, with Nathan Chan
Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few…
If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has…
In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were…
One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which…
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is…
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…
It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…
Ah content marketing. Content marketing has been the darling of the digital marketing world for the last 5 years, once SEO became much more complicated…
When your business is struggling, you need to stop doing what you’ve been doing that is not effective and start doing other things that you…