What is Local SEO?

Posted by on November 13, 2018 in Business

Search engine optimization is a staple in any effective digital marketing strategy. It delivers people to your site who know exactly what they want, and…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital…

What I learned about marketing from studying Warren Buffett’s investment ethos

Posted by on June 21, 2018 in Business

The best way to learn something is to study those who are the best in the world at their craft. Experts in other areas can…

How to write a good digital marketing project brief

Posted by on June 5, 2018 in Business

Over the last few years we’ve seen 1,500+ businesses and $14M+ in digital marketing spend come through Credo. In that time, I’ve learned a lot….

Why SEO doesn’t get the budget it deserves

Posted by on May 22, 2018 in Business

If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe…

How to find someone’s email address

Posted by on March 8, 2018 in Growth/Sales

Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or…

8 marketing metrics for SaaS businesses to track and know

Posted by on February 20, 2018 in Business/Marketing Strategies

Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like…

Should you use live chat on your website?

Posted by on February 13, 2018 in Sales

Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it…

How Britney Muller deindexed 75% of Moz.com’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office….

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…

Three things I changed at Credo that have helped us generate better leads

Posted by on January 17, 2018 in Business/Marketing Strategies

Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…

What do you do when a new competitor enters your space?

Posted by on December 19, 2017 in Business

If you are running or working at a moderately successful company, you can be assured that you will at some point face some major challenges…

How focusing on doing things really well grew Foundr to millions of visits a month, with Nathan Chan

Posted by on December 14, 2017 in Business/Content/community/CredoCast

Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few…

Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business

If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has…

Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words…

Consultants, please don’t work for free

Posted by on October 25, 2017 in Pricing

I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were…

How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business/Small Business Thursday

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which…

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business Thursday

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Industry Tuesday/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

Quit asking me what tools you should use

Posted by on July 6, 2017 in Business/Small Business Thursday

It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you…

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