KPIs vs. OKRs: What They Are And Why You Need Them

Posted by on May 17, 2022 in Business/Marketing Strategies/What is

Two of the most useful measurements available to set objectives and goals for your business are KPIs (Key Performance Indicators) and OKRs (Objective and Key Results).  Why? Because you need to know your numbers. If you don’t know your numbers, you don’t know what’s working and what’s not working for…

How To Make Agency Hiring Stress-Free With An Agency Matchmaker

Posted by on May 17, 2022 in Business/Growth/Hiring/Marketing Strategies

Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business.  This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a…

Why every company should use retargeting in their digital marketing strategy

Posted by on January 18, 2022 in Business

Over the years I have had a lot of people ask me about “the latest tips and tricks” for digital marketing, but these same people are not doing the basics of digital marketing like content marketing or ad retargeting that are proven to drive results. While I get that some…

26 Key SEO Statistics You Need to Know for 2022

Posted by on December 30, 2021 in Business

We’ve updated our list of key SEO statistics to help you as you prep your campaigns for 2022

Where to start marketing if you haven’t invested in it before

Posted by on December 6, 2021 in Business/Marketing Strategies

One of the fun parts of our jobs here at Credo is talking with companies who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because if a company has grown to that…

Why output goals are necessary to achieve your outcome goals

Posted by on November 29, 2021 in Business/Growth

I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo…

What Vanguard’s investing principles can teach us about marketing

Posted by on October 18, 2021 in Business/Marketing Strategies/Uncategorized

Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…

What are the most popular podcasting platforms in 2021?

Posted by on October 12, 2021 in Business/Marketing Strategies

Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…

Five mindset shifts that have made all the difference for my life and business

Posted by on October 11, 2021 in Business

I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes…

5 steps to proper budgeting for digital marketing

Posted by on September 6, 2021 in Business/Hiring

Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges:…

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

What franchisors and franchisees need to know about digital marketing, with Jordan Choo from Kogneta

Posted by on August 19, 2021 in Small Business

One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…

Why you need to do the math on marketing before saying it’s too expensive

Posted by on August 16, 2021 in Business

It’s incredible to me how many times I’ve spoken with a company who hears a number for SEO, let’s say $2,500, and they say “Wow that’s too expensive! I can’t afford that!” But then I probe deeper and ask them what their goal is for SEO (in keeping with the…

How to Drive Leads to Your Local Business

Posted by on June 24, 2021 in Business/Sales

With the rise of large companies like Amazon dominating the industry, small business owners and marketers are feeling the pressure. It can be difficult to compete with these eCommerce giants when you run a local brick-and-mortar business like HVAC companies or law firms that rely on foot traffic to make…

How to connect Gravity Forms to your CRM

Posted by on May 17, 2021 in Sales

When I started Credo back in 2013, I had a WordPress site with Gravity Forms installed. One of my coaches likes to joke about this, mostly in the context of that we’ve built a real business off of that start. As a business generating leads, whether for yourself or others,…

Why client expansion is an agency’s highest leverage

Posted by on April 22, 2021 in Pro Blog/Sales

 As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain clients for a longer period of time You trim back expenses Let’s be honest first, getting more leads and closing more of them is really…

The SEO proposals I used to close $288,000 in SEO consulting work

Posted by on April 5, 2021 in Case Studies/Sales

When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making enough to stay self-employed (and paying my half of our San Francisco expenses) or starting a new job. I was interviewing and had some great…

The best CRMs for marketing agencies

Posted by on March 22, 2021 in Sales

  Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a lot of my days thinking about sales and how agencies can be more successful. A question I hear time and time and time again…

Why your prospects are ghosting you in the sales process

Posted by on March 10, 2021 in Sales

Are you trying to sell something to prospective clients, but keep getting ghosted in the process? If so, keep reading. Over the last 5.5 years on Credo, we’ve seen thousands of proposals go to prospects for marketing services. For a period of time these went through our systems, though now…

The five elements of a successful services proposal

Posted by on March 8, 2021 in Sales

I was once working with a marketing consultant who was offering high-end SEO audits. This person is extremely accomplished, but they were struggling to close high-ticket audits. They’d close them from time to time, but they felt like they had hit a ceiling for how much they could charge. At…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We…

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