Creating a well-defined marketing budget is essential for B2B businesses looking to drive growth, attract customers, and maintain a competitive edge. However, determining the right allocation for your marketing budget can be a challenging task. In this blog post, we will explore the various options and routes B2B businesses should consider when creating a budget. We will discuss the percentage of the overall budget dedicated to marketing, the impact of the business lifecycle, and the key factors that businesses need…
Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…
Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.
Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.
When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making enough to stay self-employed (and paying my half of our San Francisco expenses) or starting a new job. I was interviewing and had some great conversations with some super cool companies, I knew in my heart of hearts that I wanted to work for myself. Spoiler alert: I’m writing this in April 2021 and I’m…
You might know Zapier, the connector-of-services SaaS company that is known for being a remote team and making it easy to build integrations between the services you use to run your business. We love Zapier here at Credo and even did an interview about how Zapier has grown with their cofounder Wade Foster. (Full disclosure: Credo is a paying Zapier customer. We were not compensated in any way for this audit). Because I love Zapier, I want to help them…
If you haven’t heard of it, Drip is an email service provider that allows you to do smart tagging and segmenting of lists to dynamically email your customers based off of their actions and how you have identified them. They’re owned by LeadPages, which is a landing page software company that helps you improve your conversions. (If you want a really interesting interview with Clay Collins, the founder of LeadPages, check out his interview with Chris Ducker). I am in…
Wallaroo Media had a new client approach them with a challenge: to become a household name in every closet and drive dramatically increased sales through online advertising channels. Every woman utters the words “I have nothing to wear” at least once as she stares at a closet full of clothes, so this brand wanted to change that. “Challenge accepted”, Wallaroo said.
Update: you can now download these as a PDF here. In my day to day, I get asked questions such as “But what specifically will you do to grow my audience?”, “What specifically did you do to get those results?”, or “How long should I expect SEO to take before it works?” often. If I had a dollar for each time I was asked, I’d already own that SUV I have my eye on. Through this post you will see…
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