Hear about new posts as they happen. Improve your marketing.

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]!

Here’s a fun one for you:

Doing a small SEO project for a local dermatologist and when reviewing competitor link profiles I found one site that was earning a TON of links from other doctors throughout the country.

From what I can tell, it looks like this web development company builds medical practice sites, then puts a page on each site that links to all other practices they created site for.

Does this actually work? What would the name of this be? Recipricol links? Link farm?




My answer:

Does it work? Yeah, probably. For now.

Should it work? Probably not. I obviously haven’t seen the sites, but if they’re hosted on the same hosting account with the same IP address, then it wouldn’t surprise me if this was eventually hit. And if it was reported, it definitely would not pass a manual review by the Google spam team IMO.

As others have said, it’s super risky. Just a few weeks ago I didn’t let someone join my platform to provide local SEO services specifically because they are doing this sort of thing as their main link acquisition tactic for their clients, and while it works right now it’s definitely very grey hat and will stop working at some point. I’ve spoken with people who used to operate Personal Blog Networks like this, and they always get hit eventually.

I’d also hate to be the SEO brought in to clean this sort of thing up and get the clients that this company loses ranking again. Lots of small businesses sound like they’ll be harmed because of this, unfortunately.

Hope that helps!


Have a question you’d like me to answer publicly? Email it to me – hello at getcredo dot com – and start the subject line with [DEAR JOHN].

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

More Articles

SEO Audit Checklist

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

View Post
How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

View Post
A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…

View Post