Last updated on December 28, 2018 in Business
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Podcasting has grown significantly in the last five years:
As has interest in areas like dropshipping (which is one small part of ecommerce overall):
Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010.
Ecommerce is huge and growing fast. It’s the modern day version of owning a brick and mortar store selling physical products, except you can do it from almost anywhere.
But you already know this. You’re already running or working for a profitable and growing ecommerce business.
Since that’s the case, here are the podcasts that we recommend you listen to (because they are where we’ve learned as well) to take your ecommerce marketing and business education to the next level.
Note: there are a LOT of ecommerce podcasts out there, but many are not very well produced nor consistent with their episodes or messaging. We are only listing the best we can find, and not a huge list. Signal over noise.
The Unofficial Shopify Podcast is run by Kurt Elster. Kurt is an ecommerce entrepreneur and owner of Ethercycle, which is an ecommerce-specialty growth agency for Shopify stores.
The Unofficial Shopify podcast does a combination of guest interviews with marketers and ecommerce entrepreneurs, as well as some of Kurt’s own episodes talking about various areas of ecommerce business management and growth.
It’s well produced, Kurt is a wealth of knowledge, and this is my go-to ecommerce podcast. And at a million downloads, it’s trusted by tons of others as well!
Bonus: listen to my episode on SEO for ecommerce from 2017.
EcommerceFuel is run by Andrew Youderian, founder of the Ecommerce Fuel community and himself an ecommerce entrepreneur who has sold over a million dollars in product himself, and sold multiple ecommerce stores.
On this podcast, he interviews well-known ecommerce entrepreneurs as well as focusing on things like Amazon reviews, subscription models, and more. Basically, if there’s something that goes into building an ecommerce business, Andrew has covered it (for the most part).
You know Shopify. They’re the 800lb friendly guerilla in the room, offering fully hosted ecommerce stores that make it easy for you to get set up and running with your own ecommerce business.
The show is exclusively interviews with ecommerce entrepreneurs who have grown their own stores and want to teach others how to do what they do.
Covering topics from SEO and email marketing to upsells and messaging, the Shopify Masters podcast is a wealth of accessible knowledge.
This podcast is definitely mostly for WordPress ecommerce entrepreneurs, such as building on WooCommerce, but it applies to all ecommerce entrepreneurs on all the other episodes. Bob has guests like Rand Fishkin (a friend of Credo) and Chris Lema (VP Product at LiquidWeb) onto the podcast to talk about their various areas of expertise, and they are always worth tuning into.
Bob does a solid job of talking not just about revenue growth, but also about audience growth, technical housekeeping, and more. He has guests from super successful to niche guests who have nailed a specific type of marketing or monetization.
What other ecommerce podcasts do you listen to and recommend, and why?
Drop them in the comments!
Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.
Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.
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