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Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank, if your business is not using social media marketing to grow your business, you need to investigate it. There are many types available:

  • Retargeting of existing users for purchases (think abandoned shopping carts) or reengagement (come buy this thing because you liked this thing)
  • New customer acquisition
  • Content promotion

The list goes on and on.

With social media marketing as well as other types of marketing, the question is always “What type of content is most effective for my business?”. The answer will vary depending on your business (eg B2C or B2B), your vertical (ecommerce vs SaaS vs local business) and more, but the number of available content types to use are fairly static:

  • Images
  • Video
  • Text

Types of Content To Promote

The types of content you can promote vary as well:

  • Onsite video
  • Blog posts
  • Articles
  • Downloadables (whitepapers, etc)
  • Case studies
  • Infographics

What Converts Best?

So, which types are best to promote on social media to drive results for your business? According to MarketingCharts via Ascend2’s 2015 B2B Report, here are the results from 294 marketing, sales and business professionals from around the world, where 66% are primarily B2B.

Most Effective Social Media Content Chart - Marketing Charts

Now it’s your turn: what kind of content do you see performing best when marketed on social media? Leave a comment!

Looking for tool and book recommendations?

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Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

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