Why You Need to Move Your Website to a Modern CMS

Posted by on September 20, 2022 in Business/Growth

Looking to replatform your website to a modern CMS? Did you know that Credo helps companies find the right web development agency to work with? Schedule a free evaluation with our team to learn more. Did you know that old websites cost companies a lot of money every day? If we accept that every additional second of load speed costs a business 7% of conversions, old websites with old code that is no longer up to date cost businesses a…

What’s the Best CMS for Small Business SEO?

Posted by on August 21, 2022 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…

Best HARO Alternatives

Posted by on August 12, 2022 in Growth/Product Comparisons/SEO Tactics

Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…

Internal 301 Redirects: The Silent Killer of SEO

Posted by on August 1, 2022 in Growth/SEO Tactics

Websites are constantly changing, which means that pages on the internet come and go. As early as 2003, a study found that 2% of the internet was disappearing every week. Another study found that 66.68% of domains that ranked in the top 30 in Google in 2010 were nowhere to be found by 2015. Because the internet and websites are fluid, content gets lost. If you’re actively working on a website, adding pages and links and new features, then this…

How Are Google’s Changes To Ad Spacing Sustainable?

Posted by on July 27, 2022 in Growth/Marketing Strategies

I am an acquisition marketer. I have been in digital marketing driving traffic to websites for 13 years now. Suffice it to say, I’ve seen a lot in my day. I’ve been in digital marketing through SEO’s Panda and Penguin algorithms, Facebook’s Cambridge Analytica scandal, dis and misinformation flooding platforms, and so on. So, when I point something out you know it’s because I think it’s big. I also write this as a business owner, a business owner who is…

How To Make Agency Hiring Stress-Free With An Agency Matchmaker

Posted by on May 17, 2022 in Business/Growth/Hiring/Marketing Strategies

Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business.  This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a special kind of demoralizing. The industry average for hiring a marketing agency is 8-12 weeks. (With Credo? You can expect 3-5 weeks.) Let’s be honest, you don’t have 8-12 weeks…

46 Ways to Supercharge Your Website Traffic in 2022

Posted by on May 9, 2022 in Consulting Strategies/Growth/SEO Tactics

Looking for a new digital marketing agency who can accelerate your results and get you more website traffic? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. [This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2022.] You…

Why output goals are necessary to achieve your outcome goals

Posted by on November 29, 2021 in Business/Growth

I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo Follow a diet, no cheat meals No alcohol When I heard it was 75 days, I thought to myself “oh that’s not bad.” Then I looked at each of the…

CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …

What is growth marketing and does your business need it?

Posted by on April 29, 2021 in Growth

This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really become a thing. There was the term “growth hacker” which was popularized in this post from Andrew Chen of Andreesen Horowitz titled “Growth Hacker is the new VP of Marketing.”…

Good Marketing Metrics vs Bad Marketing Metrics

Posted by on March 4, 2021 in Growth

One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our almost two year old has already been on skis. I was recently skiing at Breckenridge, which is about 1h45m from Denver. It was a powder day with about 4-6 inches of fresh snow on the ground. For one lift ride, I was on the same chair as two snowboarders. It was a six seater, but…

How much of your revenue should you invest in marketing?

Posted by on March 1, 2021 in Growth

“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for every time I’ve heard this over the last half decade, I’d have a (much) nicer car than I do. And I’m a car guy. The above statement is usually also lumped in with questions like “what’s the least I can invest to see a return?” and “Are there any guarantees?” As we all know, there…

The Top SEO Ranking Factors

Posted by on August 24, 2020 in Growth/Marketing Strategies

Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Today we’re going to talk about the top SEO ranking factors.  There is SO much talk out in the SEO industry about ranking factors, and unfortunately there is a lot of misinformation. And…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had with someone who was looking to hire marketing help. They’re a business owner, not a marketer, but they were trying to take a small budget and buy top-shelf marketing services. That’s not possible of course, but when I encounter someone like that (which is fairly often) I always ask myself “So they can’t afford what…

How to rank eCommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes…

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…

How To Build a Marketing Plan in 2022

Posted by on January 8, 2019 in Growth/Marketing Strategies

Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Studies show that marketers who set goals with a marketing plan are more likely to report success over those who don’t by a whopping 429%. But you can’t just set…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or don’t), and how to work well with the algorithms to help them accomplish their goal of surfacing the best results for each individual query. Like many clients I’ve worked with…

ROI vs ROAS – What’s the Difference?

Posted by on December 13, 2018 in Growth

Looking to improve your ROI and/or ROAS from your digital marketing? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. When you speak with a digital agency about running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you should hear key metrics like “ROI” and “ROAS” somewhere in the response. You likely know what ROI (return on…

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses, digital content marketing (content marketing is not just online!) makes a lot of sense. You can educate your audience, help them make better decisions about buying, and use it to…

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