What is growth marketing and does your business need it?

Posted by on April 29, 2021 in Growth

This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business…

Good Marketing Metrics vs Bad Marketing Metrics

Posted by on March 4, 2021 in Growth

One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our…

How much of your revenue should you invest in marketing?

Posted by on March 1, 2021 in Growth

“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for…

The Top SEO Ranking Factors

Posted by on August 24, 2020 in Growth/Marketing Strategies

Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had…

How to rank eCommerce category pages for SEO – eCommerce category page SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Table of contents Ranking an ecommerce site for SEO Gauging ability to rank Technical SEO for ecommerce category pages Internal linking for ecommerce category pages…

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k…

How to build a marketing plan in 2021

Posted by on January 8, 2019 in Growth/Marketing Strategies

Studies show that marketers who set goals are more likely to report success over those who don’t by a whopping 429%. (Yes, you read that…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end…

ROI vs ROAS – What’s the difference?

Posted by on December 13, 2018 in Growth

Looking to improve your ROI and/or ROAS from your digital marketing? A world class agency can do that. Click here to schedule a call with…

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a…

How to find anyone’s email address

Posted by on March 8, 2018 in Growth/Sales

Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or…

100k YouTube subscribers with 20 videos – How @backlinko identifies unfair advantages

Posted by on March 1, 2018 in CredoCast/Entrepreneurship/Growth/SEO

Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built…

How Zapier grew with minimal marketing, with founder Wade Foster

Posted by on February 22, 2018 in CredoCast/Growth

If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk…

What happens when a side project takes off, with Josh Pigford (@shpigford) of Baremetrics

Posted by on February 15, 2018 in CredoCast/Entrepreneurship/Growth

Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and…

How Britney Muller deindexed 75% of Moz.com’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office….

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they…

Startup SEO Challenges with Sean Smith of Simple Tiger

Posted by on December 7, 2017 in CredoCast/Growth/Marketing Strategies/SEO

Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in…

What is anchor text and does it still matter in SEO?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If…

The Journey from 6 Co-Founders to Building the Unbounce We Know Today, with Oli Gardner

Posted by on October 26, 2017 in CredoCast/Entrepreneurship/Growth

Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More…

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