CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…

What is growth marketing and does your business need it?

Posted by on April 29, 2021 in Growth

This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really…

Good Marketing Metrics vs Bad Marketing Metrics

Posted by on March 4, 2021 in Growth

One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our almost two year old has already been on skis. I was recently skiing at Breckenridge, which is about 1h45m from Denver. It was a powder…

How much of your revenue should you invest in marketing?

Posted by on March 1, 2021 in Growth

“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for every time I’ve heard this over the last half decade, I’d have a (much) nicer car than I do. And I’m a car guy. The…

The Top SEO Ranking Factors

Posted by on August 24, 2020 in Growth/Marketing Strategies

Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Today we’re going…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had with someone who was looking to hire marketing help. They’re a business owner, not a marketer, but they were trying to take a small budget…

How to rank eCommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results and only 4% goes to PPC. And yet, many companies invest way more into PPC than SEO….

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like…

How to build a marketing plan in 2021

Posted by on January 8, 2019 in Growth/Marketing Strategies

Studies show that marketers who set goals are more likely to report success over those who don’t by a whopping 429%. (Yes, you read that right.) But you can’t just set some goals and call it a day. You have to put in the work to reach them. You’ve probably…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or…

ROI vs ROAS – What’s the difference?

Posted by on December 13, 2018 in Growth

Looking to improve your ROI and/or ROAS from your digital marketing? A world class agency can do that. Click here to schedule a call with our team to learn about finding the right firm. Let’s get your business back on track. When you’re speaking with an agency or consultant about…

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses,…

How to find anyone’s email address

Posted by on March 8, 2018 in Growth/Sales

Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or messaging them on LinkedIn for it, but doesn’t that seem a bit counter-intuitive? If you have them there, then why not go ahead and ask…

100k YouTube subscribers with 20 videos – How @backlinko identifies unfair advantages

Posted by on March 1, 2018 in CredoCast/Entrepreneurship/Growth/SEO

Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built it into an SEO training company that allows him to travel the world and make a positive impact on the SEO world. In this conversation,…

How Zapier grew with minimal marketing, with founder Wade Foster

Posted by on February 22, 2018 in CredoCast/Growth

If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk to each other, you either have to write custom code or use Zapier. They’ve built an impressive business, and today Wade tells the story and…

What happens when a side project takes off, with Josh Pigford (@shpigford) of Baremetrics

Posted by on February 15, 2018 in CredoCast/Entrepreneurship/Growth

Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly.” They help SaaS and subscription businesses have clarity into their subscriptions, revenue, churn and more.

How Britney Muller deindexed 75% of Moz.com’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this…

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more…

Startup SEO Challenges with Sean Smith of Simple Tiger

Posted by on December 7, 2017 in CredoCast/Growth/Marketing Strategies/SEO

Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common…

What is anchor text and does it still matter in SEO?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012…

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