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I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.

Summary:

  • Don’t use the shotgun approach. You’ll only get replies from those struggling to get clients;
  • Don’t play power games. A high quality engagement will be a partnership, not an outsourced packaged solution. Engage in conversation, not power dynamics.
  • Go somewhere other than Credo if you just want someone to do your work. If you want someone to really help you grow, click the green Find A Marketer button up top on Credo.

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

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