How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives….

How to choose an SEO company

Posted by on December 8, 2020 in Hiring/Hiring a marketing provider

I can’t believe I haven’t written specifically about this topic yet. After 4.5 years working on Credo and seeing 4,500+ companies and $125,000,000 in marketing…

Why you (probably) shouldn’t pay your agency by the hour

Posted by on November 30, 2020 in Hiring/Hiring a marketing provider

If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d…

Freelancer vs consultant vs agency – what’s the difference?

Posted by on October 26, 2020 in Hiring

Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best…

Should you hire in-house or a marketing agency?

Posted by on October 5, 2020 in Hiring

Mentioned resource: Guide to hiring a digital marketing firm Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of…

How to hire an SEO agency

Posted by on September 14, 2020 in Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

How to hire a marketing team (from scratch)

Posted by on August 11, 2020 in Hiring

Mentioned resource: Guide to hiring a marketing firm Overview and transcript Hey there I’m John Doherty and I’m the founder and CEO of Credo where…

Content Marketing Manager job description

Posted by on June 11, 2020 in Hiring

For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content…

PPC Manager job description – How to hire a PPC Manager

Posted by on June 8, 2020 in Hiring

For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager…

How to hire a content marketing firm

Posted by on October 1, 2019 in Hiring/Hiring a marketing provider

As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and…

How to choose an eCommerce SEO company

Posted by on July 23, 2019 in Hiring/Hiring a marketing provider

“Who’s the best ecommerce SEO company?” This is a question we get asked often because we speak with a LOT of ecommerce companies who have…

Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…

Pros and cons of hiring a local marketing firm

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

SEO Manager job description – Attract the right talent

Posted by on January 4, 2019 in Hiring

Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business…

SEO Manager Interview Questions – Questions to ask in an interview

Posted by on September 20, 2018 in Hiring

Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person…

What makes an agency engagement fail? These 5 things.

Posted by on August 2, 2018 in Hiring a marketing provider

When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and…

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