How To Make Agency Hiring Stress-Free With An Agency Matchmaker

Posted by on May 17, 2022 in Business/Growth/Hiring/Marketing Strategies

Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business.  This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a…

What Is a Full Service Digital Marketing Agency?

Posted by on April 21, 2022 in Hiring/Hiring a marketing provider

When you’re looking to hire for marketing, you should consider hiring a full service digital marketing agency. Why? Because a full service digital marketing agency has multiple capabilities that your company can tap into to accomplish marketing tasks, without the pain of having to find and onboard a new agency….

Questions to ask a marketing agency on your first call

Posted by on March 22, 2022 in Hiring a marketing provider

Have you ever gone on a first date, returned home, and realized you hadn’t asked a question that you needed to know the answer to (like their first name)? That’s what commonly happens when companies hire a marketing agency – they finish the first call only to realize they don’t…

How to get me (or anyone) to promote your job opening

Posted by on January 4, 2022 in Hiring

After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring.  Good people are hard to find or attract. Good people are even harder to afford. But if…

5 steps to proper budgeting for digital marketing

Posted by on September 6, 2021 in Business/Hiring

Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges:…

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

Should you hire in-house or an agency for marketing?

Posted by on August 23, 2021 in Hiring a marketing provider

One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In…

How specific of an agency should you look for?

Posted by on June 28, 2021 in Hiring a marketing provider

Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…

How to hire the right PPC agency

Posted by on June 7, 2021 in Hiring/Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos…

7 Questions to Ask Your Prospective Amazon Marketing Agency

Posted by on April 12, 2021 in Hiring a marketing provider

  If you’re looking for a great success story in the world of online business, most people will point you in the direction of Amazon. What was once a garage business in the suburbs of Washington, DC, is now an inextricable part of the global internet. The online retail giant…

The most common reasons companies hire the wrong agency

Posted by on April 8, 2021 in Hiring a marketing provider

Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years…

How to hire a marketing agency

Posted by on March 18, 2021 in Hiring a marketing provider

Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical…

How to choose an SEO company

Posted by on December 8, 2020 in Hiring/Hiring a marketing provider

I can’t believe I haven’t written specifically about this topic yet. After 4.5 years working on Credo and seeing 4,500+ companies and $125,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could…

Why you (probably) shouldn’t pay your agency by the hour

Posted by on November 30, 2020 in Hiring/Hiring a marketing provider

If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers….

Freelancer vs consultant vs agency – what’s the difference?

Posted by on October 26, 2020 in Hiring

Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms.  If you find this video helpful, please subscribe to our channel and hit like on this video so others with the…

Should you hire in-house or a marketing agency?

Posted by on October 5, 2020 in Hiring

Mentioned resource: Guide to hiring a digital marketing firm Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms.  In the video above, I talk about whether you should hire for…

How to hire an SEO agency

Posted by on September 14, 2020 in Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Make sure you’ve downloaded our free ebook – The Busy Executive’s Guide to Hiring A Digital Marketing Agency. How to hire an…

How to hire a marketing team (from scratch)

Posted by on August 11, 2020 in Hiring

Mentioned resource: Guide to hiring a marketing firm Overview and transcript Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Be sure to stay to the end where I’ll tell you…

Content Marketing Manager job description

Posted by on June 11, 2020 in Hiring/Marketer job descriptions

For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content marketing managers also work with a content marketing agency to scale production and outreach while the Content Marketing Manager is working on strategy. This is the…

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