Whether you’re an entrepreneur, a digital marketing agency owner, or lead an in-house marketing team, you probably know having more developers on your team would mean more projects get done, extra bandwidth for more clients or tasks, and likely provide an overall boost to your bottom line. What you may not have considered are the specific benefits of having developers working directly with your digital marketing team to implement new strategies. Truth be told, developers almost immediately level up your…
Hiring an agency? Once you’re done reading this post and are ready to find the right agency for your needs, schedule a call with our team to learn about working with Credo. Hey there! If you’ve booked a call with Credo in the past two years, we’ve likely spoken. If not, let me introduce myself. I’m Emily Faxon, head of Client Success at Credo. I am in charge of listening to your marketing needs and then introducing you to the…
Looking for a new Amazon marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. If you’re looking for a true ecommerce success story, most people will point you in the direction of Amazon. To run a successful Amazon store, it is vital to…
Hey there! If you’ve booked a call with Credo in the past two years, we’ve likely spoken about your marketing budget. If not, let me introduce myself… I’m Emily Faxon, head of Client Success at Credo. I am in charge of listening to your marketing needs and then introducing you to the Pros I believe will help you accomplish your goals. I weave my knowledge of the Credo Network and my background in recruiting to make the right introductions. And…
Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business. This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a special kind of demoralizing. The industry average for hiring a marketing agency is 8-12 weeks. (With Credo? You can expect 3-5 weeks.) Let’s be honest, you don’t have 8-12 weeks…
When you’re looking to hire for marketing, you should consider hiring a full service digital marketing agency. Why? Because a full service digital marketing agency has multiple capabilities that your company can tap into to accomplish marketing tasks, without the pain of having to find and onboard a new agency. This said, a full service digital marketing company isn’t for everyone. In this article we’re going to cover what a full service digital marketing agency is, what one does, and…
Have you ever gone on a first date, returned home, and realized you hadn’t asked a question that you needed to know the answer to (like their first name)? That’s what commonly happens when companies hire a marketing agency – they finish the first call only to realize they don’t yet know enough to know if they should continue the conversation! The purpose of this article is to outline the questions I have been coaching companies to ask for years….
After 6+ years of running a company in the hiring space, specifically focused on companies hiring agencies, I know that one of the hardest things for a company to do well is hiring. Good people are hard to find or attract. Good people are even harder to afford. But if you do a good job of recruiting and selling people on joining you (because hiring involves sales), you’ll find that being able to afford great people becomes less of a…
Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges: You’re spending on marketing, but you’re not sure if what you’re paying is worthwhile or even within market norms. You’re not hitting your goals through marketing, and you’re trying to…
Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…
One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In this video you are going to learn: The revenue under which it makes sense for the founder to own marketing and work with an agency Between what revenue a founder…
Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end, where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. And be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today…
Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years of Credo). Unfortunately of course, not everyone hires successfully and we from time to time hear from a client or an agency that an engagement ended either early or at…
Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm even though that was their goal from the start. Maybe this is you. You probably find yourself in one of these three scenarios: Your business has shrunk and you need…
Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We mostly work with best-in-class digital agencies, not contractors, and we have helped a few agencies of record find another agency to run a specific channel that the AOR does not…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…
After close to 10 years working on Credo and seeing 6,500+ companies and $250,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could ever count: How do I choose an SEO company for my company? Find one starting here -> As I am sure you’ve learned, SEO companies are not created equal. Some are more expensive and offer a lot, others are…
If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers. Those are, in reverse order of (my) preference: Hourly Project Retainer Hourly Billing Hourly billing is very simple (on its face) and how a lot of freelancers and people just…
Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. If you find this video helpful, please subscribe to our channel and hit like on this video so others with the same questions as you can find it! Mentioned resource: guide to hiring a digital agency Today we’re going to talk about the differences between freelancers, consultants, and agencies. I’m taking…
Mentioned resource: Guide to hiring a digital marketing firm Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. In the video above, I talk about whether you should hire for marketing in-house or use an agency. There’s not a straight forward answer, but I’ve spent a lot of time thinking about and talking through this conundrum with companies over the…
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