How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

SEO Manager job description – Attract the right talent

Posted by on January 4, 2019 in Hiring

Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business…

SEO Manager Interview Questions – Questions to ask in an interview

Posted by on September 20, 2018 in Hiring

Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person…

What makes an agency engagement fail? These 5 things.

Posted by on August 2, 2018 in Hiring a marketing provider

When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…

Don’t do this if you’re trying to hire a marketing provider

Posted by on September 26, 2017 in Hiring a marketing provider

I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video…

Hiring For Value vs Hourly Rates

Posted by on January 15, 2015 in Hiring a marketing provider

Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably…

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