A common thing business owners online want to do is check how much traffic their competitors are getting. This is useful for a few reasons, namely:

  • Knowing your standing in the industry
  • Seeing what is possible for your own website
  • Informing your own digital marketing strategy
  • Identifying websites that may be useful for referring customers to your site

While we aren’t/shouldn’t be interested in just copying the strategies of our competitors, this knowledge can be useful when applied in the right way. I’ve often found interesting marketing strategies from studying my competition and similar businesses in other verticals.

How to check website traffic of another site

In order to check website traffic for another site, you’re going to need access to tools.

If you are primarily concerned about organic (SEO) and paid traffic, then we highly recommend SEMrush. That link gets you a 30 day free trial (only available via that link), and we’ve been paying users for years.

If you’re looking for a holistic view of all the traffic going to a site (including social media and direct) then we recommend SimilarWeb. They have a free tier and an Enterprise tier, and the tool’s not cheap. But the free tier gets you started.

Website traffic with SEMrush

SEMrush is definitely an SEO-focused tool, so if you’re looking to understand the keywords your site or a competitor is ranking for then this is the tool to use.

Remember: get  a free 30 day trial of SEMrush here.

Once you have a SEMrush account, navigate to a link similar to this one:


Simply swap out “getcredo.com” for the site you want to analyze.

You’ll be dropped on the dashboard, and you’ll find a graph like this:

Then you can drill down into individual organic keywords:

As you keep scrolling down the page, you will see paid advertising competitive landscape, top keywords, and more. Here’s the report for Zappos.com:

Website traffic with SimilarWeb

When you log into SimilarWeb, you’re asked to create a workspace comparing your site against your competitors.

When I do this, I see that Credo gets ~5% of the available traffic between myself and my competitors. We’re number 3 in this group:

When I use their Research tools to look at a competitor, I get views like these:

I’m able to see where my competitors get their traffic from, which can inform where I invest my marketing dollars.

You are also able to dig down into their specific data around organic traffic and even the keywords they are buying traffic on (with a paid plan). Incredibly valuable!

What other ways have you found to check the website traffic of other websites?