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“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.”
I wish I had a dollar for every time I’ve head this. This recent conversation with a business owner who was looking to hire a marketing provider through Credo had just come out of an engagement that was not successful, but they were not willing to change their approach in order to find another provider who could actually deliver the results.
Would this be you? Have you had a bad experience working with a digital marketing agency in the past, and now that you’re free you’re scared to hire again?
We’ve seen this all too many times at Credo – someone comes to us because they were trying to grow their business (through SEO/content/ads) and so they hired an agency or consultant that ultimately was not able to deliver.
When that happens, I see one of two things happen:
If you’re in this position, then I encourage you to listen to this 10 minute podcast episode I recorded (either below or on iTunes) all about how to approach hiring if you’re in this position.
Have a listen, and leave your additional questions in the comments!
Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.
Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.
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