SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen.
Not a fun place to be (unless there is a lot of powder below and you push through the pain).
The goal of this post is to give you, the business owner, resources to read to get you up to speed enough to know good questions to ask consultants when to hire a consultant, or even to start doing SEO on your own before you decide to either outsource it or bring it in-house.
SEO Blogs to read
State of Digital
Siege Media (a Credo consultant)
Search Engine Land
Search Engine Roundtable (for search engine news)
Whitespark (Local SEO)
SEO Twitter accounts to follow
Phil Nottingham (video SEO)
Dan Shure (small business SEO)
Evergreen SEO Resources
Beginners Guide to SEO
Linkbuilding Book by Paddy Moogan
Excel for SEO (a bit dated now)
Ecommerce SEO guide
Ecommerce SEO book
Brands to follow for marketing inspiration.
You might never be this big, but they can inspire you to greatness.