Hear about new posts as they happen. Improve your marketing.

“You need to do content upgrades!”

“Build your email list!”

You hear this advice all the time but it’s rarely actionable.

Even when you know it’s an effective strategy for growing your email list, you’re usually still left with more questions:

  1. What content should you create?
  2. How do you convert people in?
  3. What email service should I use?
  4. What do I do with them after they sign up?
  5. How do I actually turn them into customers?

These are all very valid yet also very surmountable problems.

But I’m going to assume that you have the first four taken care of. If you don’t:

  1. Answer the questions people have asked you or teach them how to do what you do (which is the highest ROI you’ll ever have on content marketing);
  2. Merchandise signups across your site, and put your highest impact piece of content on your homepage above the fold;
  3. We recommend Drip, but there are many you can use. Just make sure it has automation and tagging so that you’re not paying double for subscribers who sign up to more than one piece of content;
  4. Keep them engaged with follow-on emails, case studies, content they’ll enjoy;
  5. Let’s go over that now!

One of the highest leverage things I’ve done on Credo in the last month is implement one email. Seriously

Here’s my Credo podcast episode about it (subscribe on iTunes!):

Here’s the strategy:

  1. Create a content upgrade that people can sign up to. This content upgrade should hit your target market exactly and be near the bottom of your conversion funnel;
  2. Send them the content (and drop them onto a conversion page where they can click to download. This also lets you track conversions in Google Analytics);
  3. 12-18 hours after they convert, send them a plain text personal (yet automated) email asking them if they are looking right now for what you offer.

It’s that simple. Here’s how it is set up within Drip for me:

And here’s the exact text I automatically send:

Hey, are you looking to hire an outside provider to help you with your digital marketing?


That one question and one email has generated us multiple thousands of dollars in revenue in the last month.

Enjoy the podcast episode, and leave your questions in the comments!

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

More Articles

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…

View Post
How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

View Post
The best ecommerce podcasts for you to listen to in 2019

Posted by on January 10, 2019 in Business

Podcasting has grown significantly in the last five years: As has interest in areas like dropshipping (which is one small part of ecommerce overall): According…

View Post