Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your…

SEO Audit Checklist

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…

How to build a marketing plan in 2019

Posted by on January 8, 2019 in Growth/Marketing Strategies

Studies show that marketers who set goals are more likely to report success over those who don’t by a whopping 429%. (Yes, you read that…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end…

How to actually get leads from your content upgrades

Posted by on December 18, 2018 in CredoCast/Marketing Strategies

“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know…

How to diagnose a website traffic drop

Posted by on November 29, 2018 in Marketing Strategies

Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing…

What is inbound marketing?

Posted by on October 11, 2018 in Marketing Strategies

Digital marketing is a vast topic with new trends, research, and tactics emerging all the time. If you’re not constantly on the pulse, it can…

What is online marketing? Your guide to marketing a business online.

Posted by on October 4, 2018 in Marketing Strategies

It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like…

How to get more qualified leads for your business

Posted by on September 25, 2018 in Marketing Strategies

Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing….

What is SEO? The ultimate guide to ranking your business in Google

Posted by on September 5, 2018 in What is

Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your…

Lead generation for services businesses

Posted by on August 16, 2018 in Marketing Strategies

If you run a service business and you need to generate more leads for that business, then listen up. Over the last few years I’ve…

The 7 SEO strategies that will help you rank higher on Google

Posted by on July 13, 2018 in SEO Tactics

The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional…

How to get more B2B leads

Posted by on June 27, 2018 in Marketing Strategies

As a B2B business, your business lives and dies based on the leads you are getting. You need leads coming in so that you can…

How to convert website traffic into sales

Posted by on June 25, 2018 in Marketing Strategies

If you’re reading this, you’ve likely already read how to drive traffic to your website. Hopefully you’ve taken a few of those and implemented them…

How to grow a business online in 2019

Posted by on June 14, 2018 in Marketing Strategies

Do you want to grow your business? Most entrepreneurs and marketers would say that they do. While there are those who are happy with where…

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging…

How to use SEMrush for SEO competitor analysis

Posted by on May 8, 2018 in Marketing Strategies

If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of…

5 Marketing Lessons from an Overweight, Aging Professional Baseball Player

Posted by on May 1, 2018 in Marketing Strategies

Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.

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