Super Simple 6-Step Plan To Run Your First Facebook Ads

Posted by on May 31, 2022 in Marketing Strategies/Social media

In our present business environment, you need to have a strategy for running Facebook ads for your business.  You absolutely could continue ignoring your strategy, dusting it under the rug, never to be seen again… Out of sight, out of mind, right? But that just won’t cut it if you…

KPIs vs. OKRs: What They Are And Why You Need Them

Posted by on May 17, 2022 in Business/Marketing Strategies/What is

Two of the most useful measurements available to set objectives and goals for your business are KPIs (Key Performance Indicators) and OKRs (Objective and Key Results).  Why? Because you need to know your numbers. If you don’t know your numbers, you don’t know what’s working and what’s not working for…

How To Make Agency Hiring Stress-Free With An Agency Matchmaker

Posted by on May 17, 2022 in Business/Growth/Hiring/Marketing Strategies

Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business.  This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a…

46 Ways to Supercharge Your Website Traffic in 2022

Posted by on May 9, 2022 in Consulting Strategies/Growth/SEO Tactics

[This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2022.] You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work as intended and for you…

4 ways to think about growing your marketing spend

Posted by on December 20, 2021 in Marketing Strategies

We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend….

22 PPC Statistics for 2022

Posted by on December 16, 2021 in Marketing Operations/Marketing Strategies

Here are 22 of the most important PPC statistics you need to know going into the new year.

12 ways to improve advertising ROAS

Posted by on December 13, 2021 in Marketing Strategies

Paid advertising can be one of the best ways to scale a business. As a long time veteran organic marketer, specializing in SEO, it took me a long time personally understand and value this. Now I believe that with budget available to invest in it to learn how well it…

Where to start marketing if you haven’t invested in it before

Posted by on December 6, 2021 in Business/Marketing Strategies

One of the fun parts of our jobs here at Credo is talking with companies who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because if a company has grown to that…

Pros and Cons of Hiring a Generalist Agency vs. a Specialized Firm

Posted by on December 2, 2021 in Marketing Operations

Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.

SEO Strategies for 2022

Posted by on November 22, 2021 in Marketing Strategies

In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve…

How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2021

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.

Where do people prefer to learn things online?

Posted by on October 19, 2021 in Marketing Strategies

There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…

What Vanguard’s investing principles can teach us about marketing

Posted by on October 18, 2021 in Business/Marketing Strategies/Uncategorized

Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…

Why businesses need to think beyond forms and chat bots to generate and close leads

Posted by on October 14, 2021 in Marketing Strategies

Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…

What are the most popular podcasting platforms in 2021?

Posted by on October 12, 2021 in Business/Marketing Strategies

Recently I saw a tweet from my acquaintance Justin Jackson over at where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…

How to optimize your Facebook Ads

Posted by on September 23, 2021 in Marketing Strategies/Social media

Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.

Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…

How to evaluate a marketing agency’s website

Posted by on August 26, 2021 in Social media

Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.