Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing…

How to evaluate a marketing agency’s website

Posted by on August 26, 2021 in Social media

Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.

How to build a marketing plan in 2021

Posted by on August 9, 2021 in Marketing Strategies

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

The 3 pillars of a holistic SEO framework

Posted by on July 12, 2021 in Marketing Strategies

Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying…

Google Ads vs Facebook Ads – the Differences and Similarities

Posted by on June 17, 2021 in Marketing Strategies/Product Comparisons

So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want…

CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best…

Link Building Strategies for SEO

Posted by on June 10, 2021 in Marketing Strategies

Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links…

Ok SEOs, it’s time to talk about backlink outreach

Posted by on June 9, 2021 in SEO Tactics

Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you…

How to calculate ROAS

Posted by on May 24, 2021 in Marketing Strategies

 Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is…

B2B SaaS SEO – How to grow a software company with organic traffic

Posted by on May 10, 2021 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search…

How to Find Amazon Keyword Research Data

Posted by on May 3, 2021 in Marketing Strategies

Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your…

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content…

Evergreen content: what it is and how it helps SEO

Posted by on April 19, 2021 in Marketing Strategies

Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for…

How to motivate buyers (the carrots and sticks metaphor)

Posted by on March 29, 2021 in Marketing Strategies

When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this)…