CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best…

Link Building Strategies for SEO

Posted by on June 10, 2021 in Marketing Strategies

Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links…

Ok SEOs, it’s time to talk about backlink outreach

Posted by on June 9, 2021 in SEO Tactics

Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you…

How to calculate ROAS

Posted by on May 24, 2021 in Marketing Strategies

 Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is…

B2B SaaS SEO – How to grow a software company with organic traffic

Posted by on May 10, 2021 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search…

How to Find Amazon Keyword Research Data

Posted by on May 3, 2021 in Marketing Strategies

Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your…

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content…

Evergreen content: what it is and how it helps SEO

Posted by on April 19, 2021 in Marketing Strategies

Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for…

How to motivate buyers (the carrots and sticks metaphor)

Posted by on March 29, 2021 in Marketing Strategies

When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this)…

7 ways to lower your cost of acquisition (CAC)

Posted by on March 15, 2021 in Marketing Strategies

In marketing, there are many different terms that we all need to be familiar with. One of those is “cost of acquisition” or CAC, which…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives….

What is on-page SEO and why is it important for my business?

Posted by on October 20, 2020 in SEO Tactics

*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m…

How to schedule Instagram posts on mobile

Posted by on September 30, 2020 in Social media

Social media scheduling has become ubiquitous, with many SaaS tools out there that let you automate your social media posting for $49-$99 per month. But…

How to create consistent content for your business

Posted by on September 29, 2020 in Content marketing/Marketing Strategies

If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you…

How to leverage reviews to market your business

Posted by on September 21, 2020 in Marketing Strategies

How to leverage reviews for your company and SEO Resource mentioned: The Busy Executive’s Guide to Hiring A Digital Marketing Agency. Hey there I’m John Doherty…

HTML meta tags for SEO

Posted by on September 17, 2020 in SEO Tactics

A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the…

What is SEO and what can it do for my business?

Posted by on September 8, 2020 in SEO Tactics

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted…

How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO…

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