We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend….
Here are 22 of the most important PPC statistics you need to know going into the new year.
Paid advertising can be one of the best ways to scale a business. As a long time veteran organic marketer, specializing in SEO, it took me a long time personally understand and value this. Now I believe that with budget available to invest in it to learn how well it…
One of the fun parts of my job here at Credo is talking with companies (via our Concierge – Marketing Strategy offering) who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because…
Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.
In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve…
Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.
Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.
How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.
There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging…
Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing…
Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used…
Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company…
Ever thought about how to maximize your Facebook ads performance? We’ve got a few easy steps to talk about.
Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.
Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…
Wondering what to look for when evaluating the websites of potential agency partners? We’ve got you covered.
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly…
It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.
Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.
Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when…
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