Hear about new posts as they happen. Improve your marketing.

In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not so much.

One of the most amazing things I’ve learned is how varied consultants/agencies are in their pitches. Some go to amazingly great lengths and put together in-depth Powerpoints with custom graphics. Others go much lighter and run a crawl and look at OpenSiteExplorer. Still others just package it up and sell the same thing to multiple clients.

In this week’s view, I talk about how I advise people to go about it. You’ll learn:

  • Why I don’t think you should do a ton of work
  • How and why to pitch a discovery phase in a project
  • And more.

Hopefully you’ll learn something new.

You’ll need the password CredoPlus! to access the video:

How Much Work Should You Do For A Proposal? from John Doherty on Vimeo.

As always, I love hearing your feedback. Hit Reply and you’ll get me directly. If you have a question you’d like to see me address, that is the perfect time to do it!

Until next time –

John

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

More Articles

SEO Audit Checklist

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still…

View Post
How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

View Post
A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation,…

View Post
Loading...