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In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not so much.

One of the most amazing things I’ve learned is how varied consultants/agencies are in their pitches. Some go to amazingly great lengths and put together in-depth Powerpoints with custom graphics. Others go much lighter and run a crawl and look at OpenSiteExplorer. Still others just package it up and sell the same thing to multiple clients.

In this week’s view, I talk about how I advise people to go about it. You’ll learn:

  • Why I don’t think you should do a ton of work
  • How and why to pitch a discovery phase in a project
  • And more.

Hopefully you’ll learn something new.

You’ll need the password CredoPlus! to access the video:

How Much Work Should You Do For A Proposal? from John Doherty on Vimeo.

As always, I love hearing your feedback. Hit Reply and you’ll get me directly. If you have a question you’d like to see me address, that is the perfect time to do it!

Until next time –


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