Published on November 28, 2018
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We are in a competitive industry in Houston Texas, and even with our current digital marketing team in place we needed additional resources dedicated to acquiring the links we need to facilitate better rankings. We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us. We engaged with both!
John Moore Services is an established HVAC “and moore” services company in Houston Texas. They got their start in plumbing and have since expanded to other home services including air conditioning, heating, electric, pest control and more.
Steve contacted Credo because they needed to add the ability to build backlinks to improve their organic traffic. They have an in-house team for SEO and content and work with a content agency for onsite content already.
Through our phone conversation, we learned that John Moore Services was primarily concerned that all links built be extremely high quality and have no risk of getting them penalized by the search engines. They were open to the agency creating content and doing the outreach, with outreach being the primary concern. At the end of the day, they also cared that any work done by the agency or consultant is ongoing and transparent.
Credo founder John Doherty had this to say about John Moore’s project:
John Moore Services is exactly the kind of company that we excel at helping. They’re an established company doing great work with a full digital marketing team. They already have experience working with agencies, and simply needed help seeing through the noise of the digital marketing industry and being connected up with the right providers for their specific needs. We’d work with John Moore Services again in a heartbeat!
Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.
Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.