How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

F*ck Cost Per Lead

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Why Paying A Percentage of Ad Spend Sets Everyone Up for Failure

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…

51 Ways to Drive Traffic To Your Site in 2019

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated January 2019. You need more…

How To Charge The Right Prices For Consulting

Posted by on December 8, 2016 in Consulting Strategies/Pricing

When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…

What Tools Should You Own vs Your Agency?

Posted by on August 23, 2016 in Business/Consulting Strategies

Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days…

Lessons Learned Watching Digital Agencies Sell Consulting Contracts

Posted by on July 5, 2016 in Consulting Strategies/Sales

One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in…

How Much Research Should You Do For Proposals?

Posted by on June 23, 2016 in Pro Blog

In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not…

How To Communicate With Your Agency

Posted by on May 18, 2016 in Business/Consulting Strategies

One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…

Are you following up with dropped leads?

Posted by on April 29, 2016 in Pro Blog

I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising…

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