I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…
Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were…
My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…
In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…
Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…
Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…
Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…
You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated January 2019. You need more…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…
Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days…
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in…
In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not…
One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…
I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising…
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