9 Questions To Ask Potential SEO Clients

Posted by on May 13, 2021 in Consulting Strategies/Pro Blog/SEO

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…

Why client expansion is an agency’s highest leverage

Posted by on April 22, 2021 in Pro Blog/Sales

 As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain clients for a longer period of time You trim back expenses Let’s be honest first, getting more leads and closing more of them is really…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We…

Why you need processes for your business (especially sales)

Posted by on February 23, 2021 in Agency growth/CredoCast/Pro Blog/Sales

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more…

Why you should raise your prices

Posted by on February 16, 2021 in Agency growth/CredoCast/Pro Blog

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover:…

Digital marketing lead generation statistics during COVID-19

Posted by on March 20, 2020 in Marketing Industry/Pro Blog

Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being affected as well as when it begins to come back. Most recent number: 82.9% of respondents have seen a decrease in leads over the last…

How to navigate a service business in unsettling times

Posted by on March 10, 2020 in Business/Pro Blog

Dear reader, Well, we’re in weird times right now aren’t we? I’m only 35 so I wasn’t really paying attention to the broader world during the economic crash in 2000/2001, didn’t really think about SARS when it was ongoing, and I had just started my first professional job 3 weeks…

The three types of leads you’ll encounter in your business

Posted by on January 28, 2020 in Pro Blog/Sales

If there is one thing I’ve learned over the years in business, it’s that people are always more optimistic than they think they are. Most (many?) businesses start because the founder saw something they needed and decided to build it after they couldn’t find it. We’re always looking for solutions…

The next $100M SEO company

Posted by on November 21, 2019 in Business/Marketing Industry

Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at the growth of Software As A Service (SaaS) as a topic over the last 15 years we see this: But when we compare that against…

How to sell services work that partners deliver

Posted by on October 10, 2019 in CredoCast/Pro Blog/Sales

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with…

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is…

Why I’ve spent $70k on coaches since 2016

Posted by on March 28, 2019 in CredoCast/Entrepreneurship/Pro Blog

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a ton and wasn’t sure how I was going to keep the wheels on the bus. To be honest, we had major churn issues and I…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle)….

Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm, one fascinating trend has come up time and time again. It’s not a huge percentage of the overall projects, but we probably here it once…

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are…

How to be successful: take action

Posted by on February 13, 2019 in CredoCast/Entrepreneurship/Pro Blog

I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital transformation”, but didn’t actually say anything about the types of work…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency….

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were going through the clients we had sent them in the recent past and discussing them. We do these monthly with our Preferred agencies, and often…

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