Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being…
Dear reader, Well, we’re in weird times right now aren’t we? I’m only 35 so I wasn’t really paying attention to the broader world during…
If there is one thing I’ve learned over the years in business, it’s that people are always more optimistic than they think they are. Most…
Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at…
Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this…
Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?…
One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over…
We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019…
In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a…
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…
Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…
Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with…
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was…
Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo…
Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were…
My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…
In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…
Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…
Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…
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