42connect has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
42connect is an agency that helps companies grow using digital marketing. We’re committed to understanding your business in order to deliver custom-tailored solutions through the latest technology and measurable results.
Our commitment to every client is the same: We will do everything in our power to ensure your success.
https://shop.carusoscoffee.com/
Caruso’s Coffee was formed in 2003 by Mike Caruso and his three sons, Dominic, Michael, and Paul. The company represents Mike’s second adventure in the coffee industry: he has been roasting and blending specialty coffees in Northeast Ohio since 1982 and is highly regarded as an expert in the field.
As a family-owned company focused on B2B and wholesale coffee for more than 30 years, Caruso’s Coffee came to 42connect to expand their reach with online coffee shoppers. The challenge was entering a new market with little brand recognition and trying to attract first-time buyers in a very competitive space.
Because Caruso’s Coffee had never sold direct to consumers, there was no historical data to understand customers' online behavior. To find out the profitability of each avenue 42connect built and tested campaigns to test paid search, Product Listing Ads, Facebook advertising, email (lead nurturing), online promotions and more.
The House of Rohl, a Fortune Brand, is a manufacturer of fixtures for kitchens and bathrooms. They specialize in authentic luxury faucets with modern, transitional, and traditional styles.
The House of Rohl was running online advertising campaigns but they weren't seeing the results they wanted. Their in-house marketing team turned to 42connect to develop a multi-platform PPC strategy to help them reach their sales goals.
The strategy team at 42connect identified the traits of the target market and decided to focus the ads towards the luxury consumer. As a result, the campaign improved awareness and purchase intent.
Action Plan
Identified a set of products to focus on through keyword research
Developed and launched PPC campaigns
Analyzed results and conducted A/B testing
Geartec is the large industrial gear manufacturing arm of United Stars Inc. Their primary emphasis is on heavy equipment that requires reliable gearing to keep operating. They specialize on Gear Machining and Industrial Gear Manufacturing.
Geartec has been manufacturing gears for 30+ years, but their website wasn't reflecting it. Many businesses neglect their website, considering it as a necessary evil, but not crucial to their company's success. For Geartec, an outdated, poorly structured website was scaring potential customers away and wasn't in-tune with their overall growth strategy. The site was slow, and the content was outdated.
Geartec offers nationwide reliable, first-hand expertise, but their presence was obsolete.
Through a mix of web redesign, PPC, and SEO, 42connect helped them update their brand image, show up on search engines, and get new clients from online advertising. Geartec explained that they needed to push their gearbox repair services to the next level. After reassessing their requirements and resources, we decided to implement a full SEO strategy for those specific keywords. Thanks to our efforts, their ¨Gearbox Repair & Rebuild¨ page went from #100 to #5 on Google in 3 months, resulting in more qualified traffic and more online leads.
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