Adrienne Barnes

Home / All Marketing Providers / Adrienne Barnes

Partner type Consultant

Location Fort Worth TX

Specialty Audience Intelligence/ Buyer Personas

Company size 1

Hourly rate $120

Best Buyer Persona knows that most buyer personas suck, but they don’t have to. We use the jobs to be done method and qualitative/quantitative research practices to understand who your buyers are. Every buyer persona is customized to answer the questions you have about your buyers or users.

By the end of the research project you’ll know:

The “job” your buyers have hired your product to do for them
The Roles, relationships, responsibilities, rituals, and routines of your buyers/users
The tech stack they use
The KPI’s their measured against
Their workflow
Their buyer journey
Their buying triggers
Motivations
Frustrations
Aspirations

Services & Experience

Marketing services

Content Strategy
Market Research
User Research

Secondary Services

Analytics
Customer Research
Data & Research Projects
Market Research
User Research

Software experience

Google Analytics
HubSpot

Business types I've worked with

Enterprise Software
Mobile Apps
Software As A Service (SaaS)

Business models I work on

B2B
B2C

Verticals I've worked in

Apparel & Accessories
Banking/Finance
Digital Marketing
Fintech

Client case studies

Client

Audiense

Best Buyer Persona identified the segments of buyers and users for Audiense. Using the Job to be done method, we're able to segment their audience with clear focused needs, pain points, roles, and demographic information.