Partner type Consultant
Location Fort Worth TX
Specialty Audience Intelligence/ Buyer Personas
Company size 1
Hourly rate $120

Best Buyer Persona knows that most buyer personas suck, but they don’t have to. We use the jobs to be done method and qualitative/quantitative research practices to understand who your buyers are. Every buyer persona is customized to answer the questions you have about your buyers or users.

By the end of the research project you’ll know:

  • The “job” your buyers have hired your product to do for them
  • The Roles, relationships, responsibilities, rituals, and routines of your buyers/users
  • The tech stack they use
  • The KPI’s their measured against
  • Their workflow
  • Their buyer journey
  • Their buying triggers
  • Motivations
  • Frustrations
  • Aspirations

 

Services & Experience

Primary marketing services
  • Content Strategy
  • Market Research
  • User Research
Secondary marketing services
  • Analytics
  • Customer Research
  • Data & Research Projects
  • Market Research
  • User Research
Software experience
  • Google Analytics
  • HubSpot
Business types I've worked with
  • Enterprise Software
  • Mobile Apps
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
Verticals I've worked in
  • Apparel & Accessories
  • Banking/Finance
  • Digital Marketing
  • Fintech
Client case studies

Audiense

Best Buyer Persona identified the segments of buyers and users for Audiense. Using the Job to be done method, we're able to segment their audience with clear focused needs, pain points, roles, and demographic information.

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