Partner type Agency
Location Lehi UT
Specialty PPC Advertising for Ecommerce
Company size 2-5
Hourly rate Not specified

AW Digital is a Performance-based PPC Advertising Agency for D2C Shopify eCommerce stores.

We work to solve many frustrations and problems clients experience such as:

  • “I’m getting charged high monthly retainer fees with no results”
  • “I don’t even know what my marketing company is doing for me”
  • “I would do the marketing myself but I’m so busy with other aspects of my business”
  • “To be honest, I don’t understand how to run paid ads…”
  • “iOS 14+ updates have ruined my campaigns performances”
Services & Experience

Marketing services
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Advertising
  • Paid Search
  • Paid Social Media
  • Pinterest advertising
  • PPC Advertising
  • Snapchat Ads
  • TikTok Ads
  • YouTube advertising
Secondary Services
  • A/B Testing
  • Ad creative
  • Analytics
  • Analytics Audit
  • Content Creation
  • Copywriting
  • Creative
  • Facebook Ads Audit
  • Facebook Ads Setup
  • Google Ads Audit
  • Google Ads Setup
  • Google Tag Manager
  • Instagram Ads
  • Market Research
  • Marketing Automation
  • Marketing Strategy
  • PPC Audit
  • Retargeting
  • Website Design
Software experience
  • ActiveCampaign
  • Ahrefs
  • BigCommerce
  • Bing Ads
  • Click Funnels
  • Google Ads
  • Google Analytics
  • Google Partner
  • Google Shopping
  • Google Tag Manager
  • HubSpot
  • Klaviyo
  • Magento
  • MailChimp
  • Marketo
  • Moz
  • Moz Local
  • Optimizely
  • Screaming Frog
  • Semrush
  • Shopify
  • Squarespace
  • Webflow
  • Wix
  • WooCommerce
  • WordPress
  • Yext
Business types I've worked with
  • Direct to Consumer
  • eCommerce
Business models I work on
  • B2C
  • Enterprise
  • Franchise
  • Inc.
  • Mid-Market
  • Non Profits
  • Small Business
  • Startup
Verticals I've worked in
  • Apparel & Accessories
  • Appliance stores
  • Beauty & Cosmetics
  • Clothing
  • Consumer Goods
  • Dry Cleaning & Laundry Services
  • Education
  • eLearning
  • Fashion
  • Fine Arts
  • Fitness
  • Food & Beverage
  • Furniture
  • Gadgets
  • Gaming
  • Gyms
  • Health & Beauty
  • Health & Wellness
  • Jewelry stores
  • Online Courses
  • Sports
  • Technology
  • Wholesale
Client case studies

Splay Shoes

Splay Shoes is a rapidly growing online eCommerce store specializing in barefoot shoes for minimalists that feel like freedom. Based in Utah, they were eager for expansion in Mexico to build factories to meet the demands of their customers. Splay Shoes partnered with AW Digital in a collective effort to push brand messaging while increasing revenue.

We started out with Facebook advertising to test the market to see how users would respond to Splay Shoes’ products. We saw a lot of success and were able to gain data through testing and retargeted those customers to drive down the CAC to $3-4. Later, we took that data and applied it to Google search & shopping ads to eliminate some testing. Our average CAC on Google went down to $3.80.

We have been able to get our average cross-platform CAC down to around $4.50. Their Target CAC Goal is $14. We've generated over $200,000 of revenue in 5 months with an average of 11X ROAS. Through data and testing, we found audiences that respond to our advertising well and have high conversion rates.

Splay Shoes is very satisfied with the results they've seen. With our unique pay-for-performance pricing model, we make the difference between the Target CAC Goal they set and the Actual CAC we performed at. They feel safe and comfortable working with us because they don't need to pay retainer fees that don't guarantee them anything. We took the risk away from them and put it on us. It ended up being a win-win for both of us!












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