BASE Search Marketing has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
We keep marketers in the strategic seat by owning the hard-to-scale tactics.
We know agencies. We know enterprises. We’ve played in both worlds and across the entirety of the digital marketing matrix. 10 years ago, we placed a bet in ourselves to specialize and own a very specific niche—high-quality links and content. It’s a bet that’s paid off well for our clients and ourselves.
Knowing the beauty industry to be an ultra-competitive, billion-dollar market, Shine Cosmetics needed to expand its marketing strategy beyond high-bid digital advertising to include organic traffic increases through Search Engine Optimization (SEO).
Focusing on Shine Cosmetics’ most important product pages, BASE optimized for keywords such as “lip gloss” and “lip lacquer” increasing the likelihood of their pages ranking organically on Google. BASE also made few, but essential technical changes to the website; built highly authoritative backlinks to the blog and product pages, and using proprietary semantic analysis, optimized the content on these core product pages.
Although Christensen law provided exceptional service in and out of the courtroom, they had no marketing department and no way of reaching a wider audience. Relying on non-digital solutions, they were only bringing in about 15-30 leads per month. With their goal to triple the size of their business, Christensen law needed the help of BASE.
Since Christensen Law had changed locations so many times, Google had no idea where they were located causing them to be invisible for many potential customers. Since accurate and consistent listings also help boost a business’s website in search rankings, BASE started cleaning up Christensen Law’s citations. BASE removed duplicates and ensured that mentions of Christensen Law’s business name, address, phone number, and website were consistent and accurate throughout all the local listings.
With almost 4,000 different pages for each location on its site, Chem-Dry struggled to be on top of the search engine for core industry terms. Optimizing 4,000 different pages for unique keywords would have been too time-consuming and labor-intensive to lead to any long-term, compounding wins. Instead, BASE started with the most essential.
BASE identified top competitive keywords and then used these keywords to optimize key landing pages. In addition to on-page optimizations, BASE built high-quality backlinks, solidifying page authority for both local and national searches.
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