Partner type Agency
Location Washington DC
Specialty SEO and Google Ads
Company size 6-10
Hourly rate $185

Simple Solutions to Search Engine Optimization (SEO)

We understand that online visibility is vital to the health of any business, no matter its size, clientèle, or even budget. We also know that for many businesses, the process can be overwhelming. Where do you begin? How do you ensure that your strategy yields results?
Here’s how our services can help;

SEO

On-page, technical SEO, link outreach campaigns—you name it, we have the experience and know-how. Need a full website audit? Yes, we can do that too.

Advertising

Where do you need a presence and why? We can evaluate your market space, competition and your desired outcomes and help you come up with a full Google Ads strategy.

Web Analytics

We are Google Analytics experts and can help with simple installations as well as custom implementations with advanced goals, user segmentation, and migrations to Google Analytics 4.

Content Research & Optimization

Every company has a story to tell, even if they don’t know it yet. We’ll work with you to develop new and interesting content to match how potential customers are already searching on Google.

Services & Experience

Primary marketing services
  • Analytics
  • Bing Ads
  • Content Marketing
  • Google Ads
  • Paid Search
  • PPC Advertising
  • Search Engine Optimization
  • SEO Site Audit
  • Technical SEO
Secondary marketing services
  • A/B Testing
  • Analytics Audit
  • Bing Ads Audit
  • Content Creation
  • Content Development
  • Content Strategy
  • Google Ads Audit
  • Google Ads Setup
  • Google Tag Manager
  • Instagram Ads
  • Keyword Research
  • PPC Audit
  • SEO site migration
  • SEO Strategy
  • Technical SEO Audit
Software experience
  • Ahrefs
  • Bing Ads
  • Drupal
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • HubSpot
  • Marketo
  • Moz
  • Moz Local
  • Optimizely
  • Screaming Frog
  • Semrush
  • Shopify
  • Squarespace
  • WordPress
Business types I've worked with
  • Direct to Consumer
  • eCommerce
  • Enterprise Software
  • Fortune 500
  • Lead Generation
  • Platform As A Service
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Enterprise
  • Mid-Market
Verticals I've worked in
  • Advertising
  • Agriculture & Agribusiness
  • Apparel & Accessories
  • Architects
  • Automotive
  • B Corporations
  • Biotechnology
  • Breweries
  • Cannabis
  • CBD
  • Chemical Companies
  • Communications
  • Construction
  • Consumer Goods
  • Cyber Security
  • Data Security
  • Digital Marketing
  • eLearning
  • Energy
  • Engineering
  • Enterprise Software
  • Financial Services
  • Fintech
  • Fitness
  • Food & Beverage
  • Government
  • Health & Wellness
  • Healthcare
  • Home Improvement Services
  • Industrial
  • Information Technology
  • Insurance
  • Investment Managers
  • Journalism & News
  • Marketing Automation
  • Medical Devices & Supplies
  • Moving companies
  • Oil & Gas
  • Online Courses
  • Professional Services
  • Publishing
  • Recruitment
  • Shipping & Logistics
  • Social Media
  • Software
  • Technology
  • Transportation
  • Travel
  • Trucking
  • Universities
  • Web Design
Client case studies

Transport Topics

https://www.ttnews.com/

Technical SEO For Large News Sites

Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking.

This case study outlines what Benson SEO accomplished for a client as a result of a comprehensive SEO audit conducted. The audit identified priority Technical SEO action items which were integrated into a detailed project plan and implemented over several months.

While the site publishes free, high quality, and timely content for a specific industry, the purpose of the content is to get readers to pay for a subscription for even more industry-specific useful and unique news and information not published anywhere else.

After sharing and discussing the audit results with the client, these technical SEO issues were prioritized for fixing:

- Duplicate site versions – erroneous coding in the template footer spawned duplicate URLs that were indexed in search results
- http – https Migration – going from non-secure to secure had not yet been planned and implemented
- 404 Error Page Creation & Redirect Cleanup – there was a user-unfriendly 404 page that did not encourage visitors to move further into the site, as well as improperly implemented redirects that hindered crawling by search engine bots
- Pagination, Robots.txt, & XML Sitemap – pagination had not been put in place, the robots.txt file did not reflect the site’s current state and XML sitemaps were incomplete

Read the full case study here; https://bensonseo.com/blog/search-social/technical-seo-for-large-news-sites/

185%

Organic traffic grew 185% within the 2 years we worked with them.

Increased Conversions

Site conversions increased exponentially over time.

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