Simple Solutions to Search Engine Optimization (SEO)

We understand that online visibility is vital to the health of any business, no matter its size, clientèle, or even budget. We also know that for many businesses, the process can be overwhelming. Where do you begin? How do you ensure that your strategy yields results?

Here’s how our services can help;

Services & Experience

Marketing services

Analytics
Bing Ads
Content Marketing
Google Ads
Paid Search
PPC Advertising
Search Engine Optimization
SEO Site Audit
Technical SEO

Secondary Services

A/B Testing
Analytics Audit
Bing Ads Audit
Content Creation
Content Development
Content Strategy
Google Ads Audit
Google Ads Setup
Google Tag Manager
Instagram Ads
Keyword Research
PPC Audit
SEO site migration
SEO Strategy
Technical SEO Audit

Software experience

Ahrefs
Bing Ads
Drupal
Google Ads
Google Analytics
Google Tag Manager
HubSpot
Marketo
Moz
Moz Local
Optimizely
Screaming Frog
Semrush
Shopify
Squarespace
WordPress

Business types I've worked with

Direct to Consumer
eCommerce
Enterprise Software
Fortune 500
Lead Generation
Platform As A Service
Software As A Service (SaaS)

Business models I work on

B2B
B2C
Enterprise
Mid-Market

Verticals I've worked in

Advertising
Agriculture & Agribusiness
Apparel & Accessories
Architects
Automotive
B Corporations
Biotechnology
Breweries
Cannabis
CBD
Chemical Companies
Communications
Construction
Consumer Goods
Cyber Security
Data Security
Digital Marketing
eLearning
Energy
Engineering
Enterprise Software
Financial Services
Fintech
Fitness
Food & Beverage
Government
Health & Wellness
Healthcare
Home Improvement Services
Industrial
Information Technology
Insurance
Investment Managers
Journalism & News
Marketing Automation
Medical Devices & Supplies
Moving companies
Oil & Gas
Online Courses
Professional Services
Publishing
Recruitment
Shipping & Logistics
Social Media
Software
Technology
Transportation
Travel
Trucking
Universities
Web Design

Client case studies

Client

Transport Topics

https://www.ttnews.com/

Technical SEO For Large News Sites

Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking.

This case study outlines what Benson SEO accomplished for a client as a result of a comprehensive SEO audit conducted. The audit identified priority Technical SEO action items which were integrated into a detailed project plan and implemented over several months.

While the site publishes free, high quality, and timely content for a specific industry, the purpose of the content is to get readers to pay for a subscription for even more industry-specific useful and unique news and information not published anywhere else.

After sharing and discussing the audit results with the client, these technical SEO issues were prioritized for fixing:

- Duplicate site versions – erroneous coding in the template footer spawned duplicate URLs that were indexed in search results
- http – https Migration – going from non-secure to secure had not yet been planned and implemented
- 404 Error Page Creation & Redirect Cleanup – there was a user-unfriendly 404 page that did not encourage visitors to move further into the site, as well as improperly implemented redirects that hindered crawling by search engine bots
- Pagination, Robots.txt, & XML Sitemap – pagination had not been put in place, the robots.txt file did not reflect the site’s current state and XML sitemaps were incomplete

Read the full case study here; https://bensonseo.com/blog/search-social/technical-seo-for-large-news-sites/

Results