Partner type Consultant
Location Orange County CA
Specialty SEO
Company size 1
Hourly rate $150.00

Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a part of the search marketing industry for over 15 years.

He cut his teeth managing search campaigns for Yahoo! back in 2005 for clients like the NHL and Equifax. He dove head-first into SEO  in 2008 doing SEO work for UCLA and Disney Shopping.

In 2008 he performed his first SEO Audit using an audit template he created on his own. He discovered not only an extreme enjoyment of audits, but that they actually drove new real revenue for businesses. He now performs several types of in-depth audits, including analytics, backlink, and local audits.

Before forming his own search marketing company, Brian built his expertise with the following roles:

  • SEO Strategy consultant for Myers Media Group, an enterprise SEO software platform, working with clients including Expedia, Travelocity, AirAsia, Advance Auto Parts, and more.
  • 3 years at Yahoo! Search Marketing, managing paid search campaigns with 7 figure budgets, and helping to launch Panama in 2007, their (failed) play against Google AdWords (not my fault!).
  • Wrote the entire product SEO taxonomy for the new in 2008.
  • Part of two-man team that drove 150% organic search traffic increase to and associated blog properties like,, and more from 2009 to 2011.
  • Built out a six-person SEO team for a B2B marketing agency in Orange County. Drove 2MM new organic visits and $10MM in revenue to clients over four years.
  • Performed SEO audits that have driven a 142% increase in organic traffic to the web’s largest net worth website,
  • Developed proprietary audit process and documentation that is in a constant state up updating, month after month.

Brian lives with his awesome wife, Angela, their two achingly good-looking children, and a Boston Spaniel that eats flies. When not doing SEO work, you can find him playing the drums, visiting family overseas, and BBQing almost non-stop.

Services & Experience

Marketing services
  • Analytics
  • Content Marketing
  • Digital Marketing
  • Local SEO
  • Marketing Strategy
  • Search Engine Optimization
  • SEO Site Audit
  • Technical SEO
  • WordPress Development
Secondary Services
  • A/B Testing
  • Analytics Audit
  • Backlink Audit
  • Content Audit
  • Content Creation
  • Content Development
  • Content Strategy
  • Customer Research
  • Digital Strategy
  • Google Tag Manager
  • Keyword Research
  • Marketing Audit
  • Marketing Strategy
  • SEO site migration
  • SEO Strategy
  • Technical SEO Audit
  • Website Audits
Software experience
  • Ahrefs
  • Drupal
  • Google Analytics
  • Google Tag Manager
  • HubSpot
  • MailChimp
  • Moz
  • Moz Local
  • Screaming Frog
  • Semrush
  • Shopify
  • Squarespace
  • Wix
  • WooCommerce
  • WordPress
Business types I've worked with
  • Agencies
  • eCommerce
  • Enterprise Software
  • Fortune 500
  • Lead Generation
  • Marketplaces
  • Nonprofits
  • Online Training
  • Platform As A Service
  • Professional Services
  • Retail
  • Service
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Enterprise
  • Franchise
  • Inc.
  • Mid-Market
  • Non Profits
  • Small Business
Verticals I've worked in
  • Apparel & Accessories
  • Automotive
  • Cannabis
  • Clothing
  • Construction
  • Consumer Goods
  • Custom Home Builders
  • Digital Marketing
  • Employment
  • Enterprise Software
  • Financial Services
  • Food & Beverage
  • Health & Wellness
  • Hospitality
  • HVAC
  • Kitchen and Bathroom Remodelers
  • Non-Profit
  • Pest Control
  • Professional Services
  • Travel
  • Universities
Client case studies

Celebrity Net Worth


I knew Brian Warner, owner of the very popular, from my time doing SEO work for Break Media. After being live for over a year, CNW organic search traffic had plateaued after an initial period of growth.

With over 1 million pages and thousands being added every month, organic growth should have been on a steady upward trend. However, technical issues and the onset of the Panda algorithm updates were having a negative impact on the site’s performance.


We pushed a three-pronged strategy:
1. Website Audits & Technical Improvements
2. Content Strategy
3. Internal Links

Audits helped us to identify issues (both technical and front-end) with the site that may be preventing it from performing in organic search, along with recommendations to help alleviate those issues. Here’s what we did during our four-year SEO effort:

- Two large-scale 1 million+ page website audits for between 2011 and 2015.
- SEO consulting on categorization, page template layouts, and keyword target formats.
- Content audit to identify improvements to category and profile pages, including crosslink structures.
- Panda penalty recovery involving dupe content cleanup and internal link mapping improvements.

See more at


Elements analyzed, audited, and adjusted.


Increase in organic traffic over 12 months.

Interview Success Formula


Alan Carniol, creator of the successful, contacted me after seeing his organic traffic decline over a period of fifteen months from 2014 through 2015. ISF provides amazing interview training courses, materials, and information to help those recently out of a job after a being employed for a long time. He knew there was a problem with his organic performance, but he needed some help to figure out why, and how to fix it. The ISF site held a substantial amount of content (20,000+ pages and articles), not to mention the content behind a paywall and the hundreds of landing pages from PPC and social media campaigns.

While performing an SEO Audit, it quickly became clear to me that content issues were not the problem. The site had high-quality information and was not impacted by Panda. Links also looked stellar as Alan was frequently interviewed by top publications and media outlets, and he was even a contributor to Forbes.

The problem was of a technical SEO nature. To put it even more simply, a lot of great content was being published year after year, with no attention paid to how it was structured, linked to, and tended to. Through my audit work I’ve found this is a common issue, especially when the focus is on such high quality content. You can’t expect to handle everything, which is why there are SEO Auditors!


I started by performing a standard SEO Audit, which is essentially 50% highly technical and 50% more general auditing of user-facing SEO elements. However I quickly realized that basic things like page titles, descriptions, error pages, and missing redirects were not the problem. Instead, the site needed a thorough analysis of structure, sitemaps, internal linking practices, canonicals, redirect chains, and page speed. Here are some of the fixes I recommended and solutions I created:

- Built a new structure for the site to give it more logic and depth. The site was generally flat.
- Created a full redirect map to eliminate chains and error page redirects.
- Built out a new mapping of canonical URL tags for them to apply so we weren’t going to redirect-crazy.
- Exhaustive review of internal links, including anchors, mapping, and links to dead pages.
- Cleaned up paid campaign landing pages get them out of the index.
- XML Sitemaps rewrite to break them up, remove pages blocked by robots/meta-robots, remove error pages, and remove redirected pages.
- Created ongoing editorial guide document for writers to establish internal links and categorization best-practices.


Organic traffic increase in 6 months.


Increase in organic sales.


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