Campfire Digital has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
Campfire Digital helps companies improve their online presence and boost customer engagement using integrated marketing campaigns. We coordinate everything into one cohesive system that will bring you more potential customers and help you communicate with them more effectively than ever.
Campfire Digital is one of Colorado’s fastest growing Internet marketing companies with a fresh perspective on social media and search engine optimization. Yes, there are many digital marketing companies out there, but Campfire Digital stands out through the creation of customized programs that take into account all of our clients’ needs – no cookie-cutter solutions here. We take traditional, tried-and-true marketing techniques and apply digital tools for enhanced results. We also apply a long list of best practices to ensure that our clients are building a strong marketing foundation that they can use for years to come.
https://www.sparkboulderapts.com
Timber is a new, upscale apartment property in Boulder, Colorado, built as part of an innovative mixed-use development with residential, retail, commercial and public recreation space. Timber hired Campfire Digital during their construction phase to design and develop its website, and then conduct a promotional campaign to attract new tenants.
Starting from scratch, our team worked with design partners to build out a flexible WordPress website synched to Timber’s CRM system and online leasing application system. After a successful site launch, we initiated a launch campaign to introduce the Timber brand, build an online community and drive leads to the onsite leasing staff. Our team developed a robust search ad campaign on both Google and Bing, including several remarketing ad sets. We also created a social media marketing campaign on Facebook, Instagram and Twitter with the goals of promoting the Timber brand, building a social following and attracting new leads. Facebook and Instagram ads became a central piece of the campaign, with multiple retargeting ads running across the platforms.
The critical phases of this campaign took place during the national shutdown for the COVID-19 pandemic, yet the campaign took off immediately with exponential growth in online engagement and a steady flow of new leads. Results for a 7-month launch campaign:
Website
>In 6 months, the site went from 0 to approximately 16,200 visits by more than 12,100 people
>Dramatic month-over-month increase in organic traffic
Facebook / Instagram
>In the first 6 months, ads more than 100,000 people and were viewed 655,303 times
>During the same period, ad links were clicked 6,693 times leading to 5,832 landing page views
Google Ads
>In first six months, ads were viewed more than 534,000 times and clicked more than 5,000 times
>Click through rate and conversion rate both over 1.5%
>Timber ads consistently outperformed the competition, including ads from much bigger websites and organizations, with a search impression share exceeding 40%
Leads
>Before pre-leasing started, we registered 160 people on the waiting list for a 150-unit development
>By the time the property opened for move-ins, the campaign had registered a total of 240 marketing qualified leads from lead-generation form submissions (in less than 6 months)
>The website’s “Apply Now” button averaged 42 clicks per week
>The website’s “Schedule a Tour” form averaged 16 submissions per week
>The website’s “Contact Us” form averaged 12 lead-related submissions per week
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