Delicious Digital Marketing has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
We’re a group of award-winning digital strategists with great taste, high standards, and industry-leading expertise in digital and traditional marketing. We partner with clients to either supplement their in-house marketing department or serve as their full-service outsourced marketing department.
Our female-founded marketing agency has been serving Austin, TX, and the surrounding areas since 2014. Everyone on our professional team is an expert in their field, including digital advertising, graphic design, SEO, website development, social media, photography, and videography. We also provide traditional marketing methods such as out-of-home advertising, print collateral, events, and more.
We partner with companies to develop exceptional branding, memorable content, compelling storytelling, high conversion, and transformative growth. As a result, we’ve continuously elevated high-profile brands in the hospitality, travel, lifestyle, leisure, and philanthropy space.
We believe in keeping marketing fun and exciting while solving your business’s toughest problems. So turn marketing into the favorite part of your business by working with Delicious Digital Marketing.
https://www.theartemisfund.com
The Challenge:
Artemis is a venture capital firm on a mission to diversify the face of wealth. They believe the future of financial services and commerce will be written by diverse entrepreneurs. They lead seed rounds in disruptive fintech, e-commerce tech, and care-tech companies founded and led by women.
The Artemis Fund wanted a fresh website that aligned with their business. As a venture capital fund focused on partnering with female founders, they wanted a website that was sleek, attention-grabbing and showcased the amazing women they work with. We used their brand guide to develop various design options, eventually deciding on a geometric style.
The Solution:
We interviewed The Artemis Fund key stakeholders to identify their wants and needs for the website. They had a website on Squarespace and wanted to stay on Squarespace. Their primary website goal was to increase the number of subscribers. We were instructed to focus website content on the founders who have partnered with The Artemis Fund. The development team also researched competitors' website styles and language.
The largest problem identified was how to be clear who The Artemis Fund is while focusing the content on the founders supported by the business. A secondary problem was that the client needed more information from subscribers to adequately communicate but Squarespace subscriber forms didn’t allow for it.
We used Adobe Creative Suite to create banner images and JavaScript to build out the geometric shapes spanning multiple sections. We also used Java Script to further customize the mobile experience beyond what Squarespace is capable of providing. We increased the amount of copy throughout the website both to improve customer understanding of the business but also to improve SEO.
We provided four versions of the website before deciding upon the final design. We met with the client every other week for updates and finished the website in an 8-week period from research to execution.
The Results:
Our marketing, design, and development teams, in collaboration with The Artemis Fund leadership, redesigned their current website and helped them develop messaging to educate their prospects and create more opportunities for qualified subscribers.
The new website has a clear path for potential and existing tech innovators. The main menu helps users locate the content they’re looking for and is easier to navigate after grouping content into a cleaner architecture. The optimized SEO content on the front end and back end of the website has helped The Artemis Fund increase its Google Search position and rankings.
Ultimately, the revamped website is a much stronger testament to their venture fund solutions, unique advantages, and company story. Below are some of the results seen by the updated website within the first three months of launch.
The Challenge:
Muy’Ono Resorts, a collection of nine resorts in Belize, was facing two main problems during Q1 of 2021.
1) Despite being around for seven years, they had very little brand awareness.
2) Even as people began to travel again post-covid, they still weren’t confident in international travel.
Delicious Digital Marketing’s objective was to create a unified campaign that strengthened the brand awareness of Muy’Ono Resorts and made people feel confident traveling internationally post-covid, specifically to Belize. In order to truly stand out among the competition, Delicious Digital wanted to focus on the differentiators that tie Muy’Ono Resorts together.
The Solution:
After weeks of research, competitor evaluation, focus groups, and conversations with the client, Delicious Digital landed on a campaign tagline: “Time to stop scrolling and start living. Muy'Ono Resorts: so real, it’s unreal." The marketing team then developed a series of videos, emails, social posts, landing pages, and digital ads to share this campaign with the target market.
Delicious Digital decided a series utilizing the slogan “so real, it’s unreal” was the best way to highlight the six differentiators of a Muy’Ono Resort. The series was showcased on organic social media with bi-weekly videos and supplemental posts. Each quarter, an email was sent to our subscribers recapping the last few months of the “so real, it’s unreal” content.
Each Real Campaign “episode” highlighted a unique aspect of the client’s offering and directly connected to one of their brand values. Videos such as “Real Ingredients” and “Real Impact” showcased the sustainability and philanthropy initiatives shared by all Muy’Ono Resorts, while content like “Real Romance” and “Real Adventure” showcased the local culture and created “wow” for the guests.
Complimentary social ads were created to pair with the organic posts, utilizing the best-performing videos and custom content. A landing page was created to invite guests into the world of Muy’Ono Resorts and start to showcase the individual resorts that make up the brand.
The marketing team wanted customers to feel confident they will have a real, authentic experience at whichever Muy’Ono Resort they choose to visit. Ad copy such as “stop scrolling, start living” and imagery showing the subject stepping out of a cell phone screen helped to further this feeling.
Throughout the duration of the campaign, any additional promotions and sales were incorporated into the same theme of “so real, it’s unreal.” This included their Black Friday sale. The team wove this sale into the campaign with an altered tagline: “The biggest sale of the year is here. It's so real, it's unreal.” This resulted in one of Muy’Ono Resorts’ most profitable sales ever.
Delicious Digital measured customer awareness by evaluating increases in website traffic to muyono.com, referral traffic from muyono.com to each resort website, @muyonoresorts social media followers and engagement, the organic search volume of Muy’Ono Resorts, and mentions of Muy’Ono Resorts on individual resort review sites.
The Results:
Through this campaign, Delicious Digital Marketing increased average monthly website traffic to muyono.com by 26% YOY, beating our goal by 6%. This was done without an increase in ad spend, due in large part to organic search increasing 117% YOY and lower CPC on ads. Delicious Digital also increased returning visitors by 128% YOY and the time visitors spent on pages increased by an average of 41%. There were very few website updates during this time, so the statistical changes were primarily due to attracting the right target market to the website.
Delicious Digital increased average monthly referrals to individual resort websites from muyono.com by an incredible 562% YOY, blowing our original goal out of the water. This confirms that the team reached the correct target market of individual travelers who were interested in a vacation in Belize and ready to go to the next step of choosing a resort.
With a comprehensive theme and consistent messaging, 7 of the 10 Real Campaign videos received over 7,000 views on Instagram, a more than 600% increase from any previous videos posted. On YouTube, the channel received over 39,000 views over that time period, up 457% from the previous year and 387% from the previous 4-month period. One of the episodes quickly became the client’s highest viewed video of all time with over 23,000 views on that episode alone.
On social media, Muy'Ono saw a steady gain of followers on Instagram with a reach increasing 107% (averaging 78,440 accounts per week). Their engaged users were up by 183%, and profile visits were up 245%, with website visits from the profile jumping 477%. On Facebook, they saw similar results with page engagement up 222% and impressions up 360%. Muy'Ono saw overall success in expanded brand recognition on both platforms with an increase in tags of @muyonoresorts when also tagging an individual resort.
https://www.bayoucitytriseries.com
The Challenge:
In March 2021, Bayou City Tri-Series, a triathlon event company based out of the Houston area, contacted Delicious Digital Marketing to help increase registrants for their upcoming Sylvan Beach Race event. During COVID, most triathlons were canceled, and BCTS was given the green light by the city of Houston to proceed with a triathlon at the end of May. Client insights told the team that registration was low because many runners were skeptical that the race would be held.
The client had a secondary problem. They had to reach a minimum number of registrants, 500 registrants, to at least break even. If Delicious Digital's marketing team did not meet that goal, the company would have to shut down the business due to COVID restraints and the financial impact of the previous year. So, the team was very motivated to save this company.
The Solution:
Delicious Digital developed a strategic digital advertising plan that incorporated social media ads and Google search ads. The budget for this digital advertising campaign was $3,500.
The team used lookalike audiences, past registrant data, and an email subscriber list to establish the right target market for the social media ads. Delicious Digital implemented the language “We are back” and “feel confident in racing again” to establish credibility and reassurance in runners.
For the Google search ads, the team saw an excellent opportunity to target the keywords like “triathlons,” “triathlons near me,” etc. There was a high search volume but no Google Ads running from competitor companies due to the lack of triathlon events being held. The Google search ads focused on the Texas region to narrow in on potential runners for the local Houston race.
The Results:
Delicious Digital's strategic advertising plan ran for 60 days before the Sylvan Beach race. Before the marketing efforts started, Sylvan Beach had 282 registrants; registration was open for one month before the team took over marketing.
At the end of 60 days, the registrant total was 980, gaining almost 700 registrants since the beginning of marketing, making it a 248% increase in registrants and 96% increase above the goal. With a significantly low marketing budget and a high revenue mark, the return on ad spend was a 2471.43% increase.
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