Partner type Agency
Location Kansas City MO
Specialty Product Marketing, Positioning & Messaging
Company size 6-10
Hourly rate Not specified

Without a good way to communicate what you do and the value you provide, customers will go somewhere else. You need a powerful way to stand out above all the noise. Understanding your customers on a new level will unlock the effective messaging and repeatable growth you’re looking for. 

Get the answers, clarity, and enablement you need to take meaningful action in just 5 weeks. 

Quickly growing SaaS teams often lack the deep expertise needed to confidently focus. We help you get a new perspective that pushes you to re-imagine how you think about growth and uncovers opportunities you couldn’t see before. 

Know exactly what to do next

When you’re struggling to formalize your growth strategy, taking focused action feels out of reach. All of that changes with a Growth Sprint. 

You will have a measurable plan in hand, and your team will be armed with all the intel and tools needed to hit the ground running.

We offer services to help SaaS companies identify and act on high ROI opportunities. Our Growth Sprints are great for growing teams wanting to learn and needing to move quickly.

The 3 steps of our 5-week Growth Sprints:

  1. For 4 weeks, our team goes heads down, learning from your best customers. We’ll pull apart the findings, codify them, and build an in-depth insights package for you. 
  2. During week 5, we’ll come together for a team workshop. We’ll share our findings with you and align on your biggest growth opportunities. 
  3. After the workshop, we finalize your growth strategy and custom deliverables and meet one last time to hand off the work and prepare you to execute.

Deliverables are always unique to your product, customers, and team’s needs:

  1. A decisive growth strategy and implementation plan that clarifies the exact, step-by-step actions your team needs to execute within the next 3-6 months (including access to top-notch specialists, consultants, and advisors if required)
  2. A clear and actionable messaging guide to steer the updating of materials like your website, marketing assets, and customer lifecycle communications
  3. Key performance indicators (KPIs) and a customer experience map that works as a simple, repeatable framework for you and your team to measure your success against and operationalize over time as your company scales
  4. Deep customer insight — including your highest-value customers’ Jobs-to-be-Done, and a repository of voice-of-customer data to inform everything from more resonant copywriting to future growth experiment brainstorming

We know you needed help yesterday

You needed to get your marketing and growth strategy on the right path yesterday — Reach out and we’ll find out if a sprint can help. (Sprints are typically booked 4-8 weeks in advance so don’t wait.)

Services & Experience

Primary marketing services
  • Content Strategy
  • Conversion Optimization
  • Copywriting
  • Email Marketing
  • Fractional CMO
  • Lead Growth
  • Market Research
  • User Research
Secondary marketing services
  • A/B Testing
  • Brand Development
  • Business Intelligence
  • Content Audit
  • Content Strategy
  • Copywriting
  • Customer Research
  • Data & Research Projects
  • Email Marketing
  • Influencer Marketing
  • Market Research
  • Marketing Audit
  • Marketing Automation
  • Marketing Strategy
  • User Research
  • Website Audits
Business types I've worked with
  • Enterprise Software
  • Info Products
  • Marketplaces
  • Mobile Apps
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • Enterprise
  • Mid-Market
  • Small Business
  • Startup
Verticals I've worked in
  • Enterprise Software
  • Fintech
  • Marketing Automation
  • Software
  • Technology
Client case studies

Spark Toro

https://sparktoro.com/

We worked with SparkToro to identify their ideal customers:
- Those who began paying recently — so they’d remember why they purchased
- Highly engaged with the product — i.e. had clearly adopted it into their regular workflow.

We surveyed those customers to uncover:
- The struggles that pushed them to seek a solution like SparkToro in the first place
- What features were most important to them as they searched
- How their life has improved now that they’ve found SparkToro.

We parsed the survey responses to identify ideal customers’ most common “jobs” they “hired” SparkToro to do for them.

With ideal customers’ top ‘Job To Be Done’ in mind, we audited the experience of finding & signing up for SparkToro by identifying:
- Friction points
- Website copy that didn’t match ideal customers' language
- Key features that were hard to find, etc.

We recommended improvements to the onboarding experience, including:
- An in-app checklist to help users get immediate value from SparkToro
- An onboarding email series educating users on key use cases, benefits of specific features, etc.

We also developed a positioning & messaging guide that defined what content and phrasing would best resonate with customers.

SparkToro launched the in-app updates, and wrote the new onboarding email sequence. 2 months later, SparkToro’s free to paid conversion rate had 2xed — aka, a 100% increase.

100%

Increase in free-to-paid conversion rate


AutoBooks

https://www.autobooks.co/

Using customer interviews, we zeroed in on Autobook's ideal customer's most immediate pain. We updated their customer onboarding emails which increased their 'north star' feature adoption by 300% and increased customer signups overall by 65%.

300%

Increase in "north star" feature adoption

65%

new customer signups


Life Lapse

https://stopmotionapp.com/

Leveraging a customer survey, we updated LifeLapse's messaging strategy and updated their website which resulted in a 93% increase in website signups.

93%

Increase in website signups (9.42% -> 18.2%)

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