Partner type Agency
Location Philadelphia PA
Specialty SEO and PPC for Small Business
Company size 1
Hourly rate $90

Highway One Marketing, LLC was created and launched by Mike Kupfer in 2020. This small business specializes in helping other small and medium size businesses create, enhance, and maintain their online presence through various digital marketing tactics.

Mike Kupfer has been a marketing professional since 2007, having worked both in a marketing agency and as the lead in-house marketing director for small businesses with a national presence. Mike has also been offering freelance marketing services since 2016. Highway One Marketing is the evolution of this “side gig” into a full time entrepreneurial endeavor, with sights set on growth and building long-lasting client relationships.

Highway One’s specialties are SEO, PPC management, and content strategy, but our capabilities extend well beyond that. For clients that are heavily reliant on data analysis, we offer custom reporting dashboards that bring together data from various sources to provide business intelligence you might not be able to leverage from each source individually. Using Google Data Studio (or other similar platforms), we provide real-time interactive reports you can access and use on demand.

Lastly, because Highway One’s core clients are small businesses, we understand the need for flexibility, prompt responses, and a generally creative approach to problem solving. “No cookie cutter approach” is a cliche, but we’re as far from cookie cooker as you can get!

Services & Experience

Primary marketing services
  • Amazon Advertising
  • Analytics
  • Bing Ads
  • Content Marketing
  • Content Strategy
  • Conversion Optimization
  • Copywriting
  • Digital Marketing
  • Email Marketing
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Advertising
  • Local SEO
  • Paid Social Media
  • PPC Advertising
  • Search Engine Optimization
  • SEO Site Audit
  • Technical SEO
  • Whitelabel PPC
  • Whitelabel SEO
Secondary marketing services
  • A/B Testing
  • Facebook Ads Audit
  • Google Tag Manager
Software experience
  • Ahrefs
  • Bing Ads
  • Google Ads
  • Google Analytics
  • Google Shopping
  • Google Tag Manager
  • HubSpot
  • Moz
  • Screaming Frog
  • SearchMetrics
  • Semrush
  • Shopify
  • WordPress
Business types I've worked with
  • Agencies
  • B Corporations
  • Brick and Mortar
  • Direct to Consumer
  • eCommerce
  • Enterprise Software
  • Franchise
  • Lead Generation
  • Nonprofits
  • Online Training
  • Platform As A Service
  • Professional Services
  • Publications
  • Retail
  • Service
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Franchise
  • Inc.
  • Mid-Market
  • Non Profits
  • Small Business
  • Startup
Verticals I've worked in
  • Advertising
  • Apparel & Accessories
  • Beauty & Cosmetics
  • CBD
  • Clothing
  • Consumer Goods
  • Digital Marketing
  • Education
  • eLearning
  • Events
  • Online Courses
  • Personal Services
  • Resorts
  • Software
  • Tourism
  • Travel
  • Wedding
Client case studies

Moderne Communications

https://www.modernecommunications.com

Highway One Marketing (HWY1) began running digital ad campaigns for Moderne Communications in 2016. Through these campaigns, we have continuously increased both the quality and quantity of B2B leads Moderne has received.

HWY1 has implemented both Google Ads and Microsoft (Bing) Ads for Moderne, combining long-running successful campaigns with new experiments and A/B tests.

Using a combination of the reporting tools within Google Ads/Google Analytics and custom reporting specific to Moderne’s business, HWY1 has helped Moderne not only strengthen their client base but provide insightful strategy for navigating the Covid-19 pandemic, a time that was challenging for live event-based businesses.

With several years of learnings to build upon, HWY1 now focuses on helping Moderne maintain a low cost per lead, a high lead quality, and optimizing the allocation of Moderne’s monthly budget to its most profitable and in-demand services.

300%

increase in landing page conversion rate

450%

increase in qualified leads generated

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