Partner type Consultant
Location UK
Specialty SEO
Company size 2-5
Hourly rate $90

Honed is the SEO freelance platform for Matt Wright and his small SEO team. Matt’s 9+ year career in SEO has allowed him to work with many household brands such as Cancer Research UK, VW, The Telegraph and British Airways.

He started his career in editorial, working directly for a broadsheet journalist. He then moved on to SEO and Paid Search – freelancing full-time now for 3 years. He has worked in very senior positions at digital agencies, and has delivered training programmes to the European Council. His work has been featured in Econsultancy, Moz and Search Engine Watch.

Services & Experience

Marketing services
  • Content Marketing
  • Content Strategy
  • Search Engine Optimization
  • SEO Site Audit
  • Technical SEO
Secondary Services
  • Analytics
  • Content Audit
  • Content Development
  • Keyword Research
  • SEO site migration
  • SEO Strategy
  • Technical SEO Audit
Software experience
  • Google Ads
  • Google Analytics
  • Squarespace
  • Wix
  • WordPress
Business types I've worked with
  • Affiliate
  • Agencies
  • Brick and Mortar
  • Direct to Consumer
  • eCommerce
  • Enterprise Software
  • Fortune 500
  • Marketplaces
  • Mobile Apps
  • Online Training
  • Retail
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Inc.
  • Mid-Market
  • Small Business
  • Startup
Verticals I've worked in
  • Apparel & Accessories
  • Automotive
  • Banking
  • Beauty & Cosmetics
  • Clothing
  • Construction
  • Consumer Goods
  • Digital Marketing
  • Financial Services
  • Fintech
  • Health & Beauty
  • Health & Wellness
  • Investment Managers
  • Journalism & News
  • Professional Services
  • Publishing
  • Utilities
  • Web Design
Client case studies


Matt has worked with BlockFi from the ground up to build their SEO from scratch since 2018. This has meant taking this unicorn's search ranks and traffic (non-brand) from zero to 000s.


Matt has helped Chilly's to secure and hold top of funnel searches such as bottle/s, as well as to widen the BoF, international search targeting, and migration to a shorter domain.

The Telegraph

Whilst at the Telegraph, Matt was involved in four out of five all-time top branded content campaigns in search. Search traffic doubled since he started. He introduced an array of new tools, processes and implementations that improved SEO for the publisher, for example rank, keyword density and topic measurement.


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