Jordan Digital Marketing has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
Jordan Digital Marketing is a fully-remote digital marketing agency specializing in paid acquisition and organic growth (SEO, content, and social media). Our proven processes of media testing and optimization achieve custom business goals with best-in-class efficiency. We work with a variety of clients, from early stage to enterprise, across B2B, SaaS, eCommerce, healthcare, Fintech, and automotive to name a few, and our clients have racked up achievements including successful exits, acquisitions, and over $2 Billion in funding.
The existing Google Shopping set up wasn’t performing to its full potential. With all products grouped together, replacement filters were favored by Google’s algorithm as they have a lower price point and higher conversion rate than first-time pitcher purchases. This was not ideal as replacement filter purchases have significantly less value to the company than new pitcher purchases.
We leveraged Google’s automation with Smart Shopping, while also maintaining control over how much we spent for different product types by using traditional Manual Shopping. We built out two campaigns and split products based on price point. This allowed us to optimize and set goals for each group separately. In addition to the automated and manual strategies, optimizing the shopping feeds for the best experience possible was another big factor for success. Top keywords were included in product descriptions, while product categories and product types were drilled down as far as possible to the most relevant selections.
Another key piece to the overall strategy was using Google’s promotion feature while sales and promotions were running. Consumers love deals, and maintaining the additional discount tags on shopping ads helped increase conversion rates.
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