Partner type Agency
Location Remote
Specialty Paid Ads & SEO
Company size 31-50
Hourly rate Not specified

Jordan Digital Marketing is a fully-remote digital marketing agency specializing in paid acquisition and organic growth (SEO, content, and social media). Our proven processes of media testing and optimization achieve custom business goals with best-in-class efficiency. We work with a variety of clients, from early stage to enterprise, across B2B, SaaS, eCommerce, healthcare, Fintech, and automotive to name a few, and our clients have racked up achievements including successful exits, acquisitions, and over $2 Billion in funding.

Services & Experience

Primary marketing services
  • Bing Ads
  • Content Marketing
  • Content Strategy
  • Digital Marketing
  • Email Marketing
  • Facebook Ads
  • Google Ads
  • Instagram Advertising
  • Lead Growth
  • Link Building
  • LinkedIn Ads
  • Organic Social Media
  • Paid Search
  • Paid Social Media
  • PPC Advertising
  • Programmatic advertising
  • Search Engine Optimization
  • Snapchat Ads
  • Technical SEO
  • TikTok Ads
  • Twitter Ads
  • YouTube advertising
Secondary marketing services
  • Analytics
  • Copywriting
  • Creative
  • Design
  • Website Design
Software experience
  • Bing Ads
  • Bing Partner
  • Google Ads
  • Google Analytics
  • Google Premier Partner
  • Google Shopping
  • Google Tag Manager
  • HubSpot
  • Semrush
  • Shopify
  • WordPress
Business types I've worked with
  • Direct to Consumer
  • eCommerce
  • Enterprise Software
  • Lead Generation
  • Marketplaces
  • Physical Products
  • Professional Services
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Enterprise
  • Mid-Market
  • Small Business
  • Startup
Verticals I've worked in
  • Accounting
  • Advertising
  • Automotive
  • Banking
  • Banking/Finance
  • Banks
  • Cannabis
  • Car Dealers
  • CBD
  • Consumer Goods
  • Cyber Security
  • Data Security
  • Digital Marketing
  • Doctors
  • Education
  • eLearning
  • Employment
  • Engineering
  • Enterprise Software
  • Finance
  • Financial Services
  • Fintech
  • Funeral homes
  • Healthcare
  • Home Improvement Services
  • Industrial
  • Information Technology
  • Insurance
  • Manufacturing
  • Marketing Automation
  • Pool and Spa
  • Professional Services
  • Real Estate
  • Real Estate Investors
  • Recruitment
  • Residential buildings
  • Science
  • Social Media
  • Software
  • Technology
  • Telecomm
  • Travel
Client case studies

ZeroWater

https://zerowater.com

The existing Google Shopping set up wasn’t performing to its full potential. With all products grouped together, replacement filters were favored by Google’s algorithm as they have a lower price point and higher conversion rate than first-time pitcher purchases. This was not ideal as replacement filter purchases have significantly less value to the company than new pitcher purchases.

We leveraged Google’s automation with Smart Shopping, while also maintaining control over how much we spent for different product types by using traditional Manual Shopping. We built out two campaigns and split products based on price point. This allowed us to optimize and set goals for each group separately. In addition to the automated and manual strategies, optimizing the shopping feeds for the best experience possible was another big factor for success. Top keywords were included in product descriptions, while product categories and product types were drilled down as far as possible to the most relevant selections.

Another key piece to the overall strategy was using Google’s promotion feature while sales and promotions were running. Consumers love deals, and maintaining the additional discount tags on shopping ads helped increase conversion rates.

145% increase in ROAS

Over the course of a full year with this Google Shopping strategy in place, we were able to increase ROAS by over 145%.

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