Partner type Agency
Location Toronto Canada
Specialty B2B SaaS SEO, PPC, Content Marketing, Demand Generation, and Marketing Automation
Company size 11-20
Hourly rate $250

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you frustrated that you aren’t growing as fast you know you should be, even though your products are demonstrably better than your competitors?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. We fix that problem.

Why our clients hire us

  • We have worked with businesses just like yours. Since 2009 we have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations. There’s too many to list right here, so if you’re curious if we’ve got experience in your vertical just ask us.
  • We demonstrate tangible results in 90 days or less. Many of our clients come to us after working with agencies or consultants who take too long to figure out their business, increasing the time it takes to generate results.
  • We have a proven methodology and ruthlessly execute exactly what’s needed to get your ideal prospect who may have never heard of your company to become so interested in your products that they request a demo or sign up for a free trial.

The very best SaaS companies hire us

We work with companies of all sizes, ranging from $1M in annual revenue onwards, with many exceeding $200MM ARR. Our clients include:

  • Clio
  • Clickfunnels
  • CallRail
  • Loopio
  • TouchBistro
  • PointClickCare
  • Structure Studios
  • Firmex
  • Silvertrac
  • Fiix Software
  • Q4 Software
  • Pivotal Labs
  • Sharesight
  • Intelliresponse

…and many others.

We have grown software and technology companies using the following areas of expertise:

  • Demand Generation Strategy that holistically ties together positioning, full-funnel content and offer architecture, content strategy, and analytics and attribution modelling.
  • Paid Media Traffic acquisition to get right-fit prospects including building the strategy and executing campaigns on Paid Media channels including Google Adwords, Facebook Ads, Instagram, and Linkedin Ads.
  • Organic SEO strategy, implementation, and optimization including end-to-end SEO audits, website migration consulting, and Technical SEO guidance. Our team is skilled in modern frameworks including Javascript-based SEO for Angular, Meteor, Backbone, and other SPA’s.
  • Content creation, creating interactive assets such as infographics and calculators, and content promotion. We also offer an exclusive case-by-case basis Digital PR and link building service.
  • Marketing automation strategy and implementation so that you can nurture cold prospects and turn them into warm leads that you educate and motivate on autopilot.
  • Ad copywriting and creative direction and production so that you never have to deal with ad fatigue.

What you’ll get

  • Your entire demand generation operation outsourced to us, in the hands of experts who’ve done this for over a decade. Benefit: Most in-house marketers are spread too thin and want to work with in-depth wisdom of what to do, in the right order, to get the maximum result. We’ll create a complete demand generation strategy that attracts, engages, and converts your ideal avatars, from click to customer.
  • Extensively researched customer avatars enhanced with real-world data sourced directly from your customer database, backed by input from your team, and codified to become an asset that enhances your company’s traction. Benefit: You’ll get right-fit traffic from ideal prospects instead of poorly targeted traffic that reduces your conversion rate and increases your cost of acquisition.
  • A comprehensive roadmap including demand generation initiatives prioritized by highest impact and lowest effort, with the least dependencies so you can get results fast. Benefit: You’ll have the peace of mind of knowing that you’re investing in the most effective plan possible to scale your demos and trials. We rebalance the plan every quarter in advance of our Quarterly Business Review with clients.
  • Forecasts for your future growth included expected traction, acquisition cost estimates, and business cases for appropriate funding. Benefit: You’ll have all the tools necessary to predict your growth, plus you’ll keep your CFO happy.
  • Regular consulting and guidance on your monthly and quarterly plans, including review meetings with your consulting team to discuss insights, importance, impact, and client-consultant input sharing.Benefit: You’ll gain access to multiple subject matter experts in design, copywriting, conversion, and traffic acquisition to augment your team’s existing capabilities.

ROI and Investment

Here is why so many software and technology companies choose to hire us to grow their companies.

  1. Proven Results — For every $1 invested in our consulting fees, we drive $5 of ARR on average.
  2. Higher Value — We produce bigger, better, and more effective results than an internal team or competing generalist firm or agency.
  3. Outcomes, not Effort — We don’t report on vanity metrics like traffic or impressions. All we care about is driving more demos and trials that actually grow your business.
  4. Fast Ramp Up — Our service pays for itself and demonstrates results within 90 days of working together, which is significantly faster than new in-house hires.
  5. Specialized Experience — Our clients view us as their fractional CMO. We’ve already made the mistakes your new hires will make in their first 6 to 12 months many years ago. You can benefit from our wisdom by steering clear of what not to do.

We can help if you are…

  • A high growth company that knows it can make a bigger impact, if only you had more customers
  • Ready to make your digital marketing a permanent, thriving part of your culture
  • Sick of trying to do it yourself with limited, short-term results
  • Eager to be recognized and pursued as a national or global leader in your industry
  • Ready to commit to a digital marketing system that reliably generates leads and sales

Our Ideal Client

  • Wants to become a leader in their industry, but has challenges strategically acquiring prospects from digital channels, engaging them to stick around, and profitably converting them into their best customers.
  • Usually, this shows up in the form of missed targets, lack of buy-in from senior management, inadequate digital marketing investment, and confusion around clearly connecting digital marketing initiatives to a tangible return on investment.
  • Wants to hire us because of our expertise and objectivity (it’s unparalleled in our field) combining strategy, systems, and staff. We don’t take ourselves too seriously, but we take the results we drive for clients very seriously.

You are:

  • Willing to have us in the driver’s seat by inviting us to — decide which symptoms are relevant, diagnose the problem accurately, and prescribe the best solutions that can lead to real change but minimizes disruption as much as possible.
  • Quick to connect and share wins and challenges, and quick to implement recommendations.
  • Responsible for themselves. This means showing up on time, being prepared, and owning problems and solutions.
  • Value-focused and have no hesitation about the investment involved to turn their ideas into action, and confusion into clarity. You’ll happily grow with us as your own company grows because not hiring us is much more expensive than doing so.
  • Open to a different perspective on delivering work and communication, and is willing to try things out. We believe the best way to grow your marketing and sales is being flexible and innovative.

The vast majority of our clients are our ideal clients, and we are fortunate and grateful to deliver a dream result together every single day.

They are smart, hard-working, funny, and they really care about doing a great job.

They’ve enabled us to become a multi-million dollar, self-funded digital consultancy, by growing with us, and by inviting new clients into Powered by Search so that we can spend more time working together, rather than looking for new clients.

Perhaps you’re our next big success story.

Would you like to join us?

Services & Experience

Primary marketing services
  • Content Marketing
  • Digital Marketing
  • Facebook Ads
  • LinkedIn Ads
  • Paid Social Media
  • PPC Advertising
  • Search Engine Optimization
Secondary marketing services
  • Content Creation
  • Content Strategy
  • Digital Strategy
  • Enterprise Link Building
  • Retargeting
  • SEO Strategy
  • Technical SEO Audit
Software experience
  • Bing Ads
  • Bing Partner
  • Google Ads
  • Google Analytics
  • Google Partner
  • Google Premier Partner
  • HubSpot
  • Premier Google Partner
Business types I've worked with
  • Enterprise Software
  • Fortune 500
  • Lead Generation
  • Marketplaces
  • Online Training
  • Platform As A Service
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • Enterprise
  • Fortune 500
  • Mid-Market
Verticals I've worked in
  • Accounting
  • Banking/Finance
  • Data Security
  • Financial Services
  • Fintech
  • Healthcare
  • Information Technology
  • Real Estate
  • Shipping & Logistics
  • Technology
Client case studies

Structure Studios — SMB 3D AR/VR SaaS

https://www.structurestudios.com/

How We Achieved #1 Rankings for Competitive Keywords in Less than 90 Days

The Challenge

The Structure Studios team came to us with a clear SEO challenge – they wanted to rank for a high-value keyword ‘landscape design software’ to grow trials and sales for their VizTerra software.

Their website had previously ranked for this term but has recently struggled for about a year to break into page 1 of Google’s search results.

They believed that there were technical SEO issues holding them back and that Google wasn’t seeing their landscape design software content as authoritative because of sitewide cannibalization and few targeted backlinks.

As we worked with their team to identify the root cause, we began to learn that for Structure Studios’ to appear for this keyword again, we needed to re-focus their VizTerra landing page. Technical SEO, Content and Digital PR health all needed to be improved so that the page could become an authoritative hub on the ‘landscape design software’ topic once again.

We forecasted that our efforts would reclaim their visibility for this topic, drive traffic, engagement, and ultimately trial signups to deliver a positive ROI.

The Solution

Our process was to fully evaluate Structure Studios’ website and competitors for relevance and authority on the ‘landscape design software’ topic using Powered by Search’s B2B SaaS SEO Framework.

This framework left no stone unturned so that we could determine exactly why Structure Studios were not seeing the results they wanted.

The Technical SEO gaps on Structure Studios website that was contributing to crawling and indexing issues.
The Content gaps that were leading to missed opportunities for relevance and authority in terms of their ideal customer’s search intent.

The Digital PR gaps that were preventing Structure Studios from being seen by Google as an authoritative source for the topic through backlinks from influential websites in their industry.
We applied our core focuses of Consolidating Similar Pages and Enriching Content User Experience to discover a number of issues where Structure Studios own content was cannibalizing itself for this topic and diluting their authority.

We recommended a cleaner content architecture so that the website would have a definitive hub for ‘landscape design software’ on https://www.structurestudios.com/software/3d-landscape-design-software, and either recommended redirecting or canonicalizing similar pages to eliminate cannibalization.

For this landing page itself, we also knew that we needed to optimize the content so that it was in-depth, spoke to the ideal customer’s problems and challenges that would require purchasing the software, and of course met all on-page SEO best practices.

The Structure Studios team was able to rebuild the content following our recommendations so that it comprehensively covered the topic and clearly answered the intent of their ideal customer through showcasing the benefits of their software, compelling images, and enticing calls-to-action.

After about a month of focused effort addressing Technical SEO and Content gaps, we were able to rank the page on the bottom of page 1 in Google. Progress, but our work wasn’t done yet.

The third piece in our B2B SaaS SEO Framework is Digital PR. Following another of Powered By Search’s core SEO focuses, we knew that we needed to Create More Relevant Publisher Relationships to earn relevant and authoritative backlinks to accelerate the ranking process.

We identified that we needed a bit over a dozen backlinks to confidently move the page within the top 5 of Google’s search results for ‘landscape design software.’

Leveraging our relationships with websites in the landscape design, general contractor, and home improvement space we began to acquire backlinks at a steady pace over a period of 6-8 weeks.

The Results

Our result was both expected, and unexpected.

We knew that our plan would eventually position Structure Studios near the top of Google’s search results for ‘landscape design software,’ but we exceeded expectations and accomplished a #1 ranking in less than 90 days.

By applying our B2B SaaS SEO Framework effectively through Powered By Search’s Technical SEO, Content, and Digital PR core focuses we were able to optimize Structure Studios’ website for a key revenue-driving topic, and skyrocket visibility.

75%

organic search market share within 6 months.

$1.2M

ARR increases as a result of lift in trials and demos.

Top of 1st Page Visibility

for all their most important bottom of funnel keywords


TouchBistro — SMB Restaurant PoS SaaS

https://www.touchbistro.com/

How We Helped Make TouchBistro the Number 1 iPad POS in 35 Countries

The Challenge

As a foodservice iPad Point of Sale (POS) System, TouchBistro is a part of a highly competitive market. Similar services come and go on in the blink of an eye, and they didn’t want to be seen as yet another pretender when they came to us. TouchBistro offers exquisite and powerful POS solutions, so the challenge was to get this information in front of potential customers. When we got in touch, they were struggling with their search engine visibility, didn’t rank for their desired keywords, and sought to generate more leads.

We knew that it would take a massive effort to make TouchBistro stand out in such a crowded marketplace, and our experienced team relished every aspect of it. With TB’s full backing, we developed a goal out of our joint vision: to drive more leads for TouchBistro, make them easily discoverable on Google, and boost their app performance with App Store Optimization.

The Solution

From previous experience, our team knew what a challenge TouchBistro’s goals posed, so we started with what we do best; an in-depth SEO audit. This audit enabled us to learn more about TB and strategically informed all of our digital marketing recommendations.

Once our grand audit was completed, we were able begin improving TouchBistro’s online presence. We started with strategic on page optimization, moved onto landing page recommendations. and we worked tirelessly to build quality links towards the brand. The on page optimization helped organic search traffic and general visibility, whilst the new landing pages created a more localized, relevant, and positive user experience.

However we knew that SEO alone wouldn’t cut it for the POS industry. That’s why our paid search experts jumped in. We created and optimized new paid search campaigns that clearly communicated TouchBistro’s powerful features and value. Our campaigns were highly relevant and the ads received excellent quality scores from Google which in turn allowed us to make the most out of our available resources.

With the combination of our SEO efforts and highly optimized paid search campaigns, we increased TouchBistro’s year over year traffic by 1400% (that’s not an extra zero), and brought in 67% more paid search leads.

Furthermore, our social media marketing team identified some untapped Facebook potential. We developed a new campaign to focus on TouchBistro’s many benefits to restaurants that were still stuck using pen and paper. The entire theme was “new” vs “old” in order to show restaurant owners that they could improve their business. We tested the new creative and copy against the the old, and quickly found that the new campaign was resonating strongly. In fact, April 2016 became a record month for TouchBistro since investing in Facebook advertising, with 135 leads generated.

With an increase in search engine performance and lead acquisition, we continue to passionately work with TouchBistro, and every day we get closer to making them the go-to POS for the foodservice industry. In fact, they’re already the #1 iPad POS for restaurants in 35 countries.

The Results

⇢ Increased TouchBistro’s year over year traffic by 1400%.
⇢ Brought in 67% more paid search leads.
⇢ Created a more localized, relevant, and positive user experience through SEO efforts.
⇢ Provided 135 demosin one month from Facebook advertising – a record for the company.

1400%

annual increase in right-fit prospect traffic

135

right-fit demos from Facebook Ads

67%

more Paid Search leads while reducing CPA


PointClickCare — Enterprise Healthcare SaaS

https://pointclickcare.com/

The Challenge

PointClickCare is the #1 cloud-based Electronic Health Record (EHR) platform for long-term care. Their platform enables health care providers, health systems, payers, and patients to confidently achieve the best possible outcomes by reducing manual data entry, duplication of data, and increasing data accuracy for patient care. Recently, PointClickCare has been named to the Forbes 2018 Cloud 100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

We’ve been working with PointClickCare for a few years, helping them fill their pipeline with more qualified demos so that they can scale their impact. Their business was quickly evolving to play at a bigger level, so their demand generation and product teams wanted to invest in new channels to get more leads and demos to fill their pipeline.

The Solution

In just under 2 quarters, we leveraged Linkedin Lead Gen ads to generate 1208 new Skilled Nursing leads, 311 new Senior Living leads, and 544 new Home Care leads.

We used a combination of static, in-feed, and video ads to ensure their target audiences were engaged, preventing any ad fatigue.

We also evaluated their existing e-books and guides for content-customer fit, and upon realizing that they were long and hard to consume, turned them into shorter more digestible content by breaking down the e-books into smaller guides, or simply changing the name from e-books to guide/cheat sheets.

The Results

⇢ Drove 2063 leads at a cost of only $10 per lead in the highly competitive healthcare niche
⇢ Used Linkedin Lead Gen ads to convert highly targeted ideal client avatars into MQLs.
⇢ Collaborated with PointClickCare to turn longer content upgrades into short, actionable, goal-oriented, and easy to consume cheatsheets.
⇢ Achieved a 24% opt-in rate proving high customer-offer fit.

24%

MQL conversion rates with right-fit audience targeting

2063

New MQLs acquired from a brand new channel — Linkedin Ads

$10

CPA for each MQL beating their all-time records.

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