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Are you frustrated that you aren’t growing as fast you know you should be, even though your products are demonstrably better than your competitors?
If that’s you, you’re in the right place because you are not alone.
Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. We fix that problem.
We work with companies of all sizes, ranging from $1M in annual revenue onwards, with many exceeding $200MM ARR. Our clients include:
…and many others.
We have grown software and technology companies using the following areas of expertise:
Here is why so many software and technology companies choose to hire us to grow their companies.
The vast majority of our clients are our ideal clients, and we are fortunate and grateful to deliver a dream result together every single day.
They are smart, hard-working, funny, and they really care about doing a great job.
They’ve enabled us to become a multi-million dollar, self-funded digital consultancy, by growing with us, and by inviting new clients into Powered by Search so that we can spend more time working together, rather than looking for new clients.
Perhaps you’re our next big success story.
Would you like to join us?
https://www.structurestudios.com/
How We Achieved #1 Rankings for Competitive Keywords in Less than 90 Days
The Challenge
The Structure Studios team came to us with a clear SEO challenge – they wanted to rank for a high-value keyword ‘landscape design software’ to grow trials and sales for their VizTerra software.
Their website had previously ranked for this term but has recently struggled for about a year to break into page 1 of Google’s search results.
They believed that there were technical SEO issues holding them back and that Google wasn’t seeing their landscape design software content as authoritative because of sitewide cannibalization and few targeted backlinks.
As we worked with their team to identify the root cause, we began to learn that for Structure Studios’ to appear for this keyword again, we needed to re-focus their VizTerra landing page. Technical SEO, Content and Digital PR health all needed to be improved so that the page could become an authoritative hub on the ‘landscape design software’ topic once again.
We forecasted that our efforts would reclaim their visibility for this topic, drive traffic, engagement, and ultimately trial signups to deliver a positive ROI.
The Solution
Our process was to fully evaluate Structure Studios’ website and competitors for relevance and authority on the ‘landscape design software’ topic using Powered by Search’s B2B SaaS SEO Framework.
This framework left no stone unturned so that we could determine exactly why Structure Studios were not seeing the results they wanted.
The Technical SEO gaps on Structure Studios website that was contributing to crawling and indexing issues.
The Content gaps that were leading to missed opportunities for relevance and authority in terms of their ideal customer’s search intent.
The Digital PR gaps that were preventing Structure Studios from being seen by Google as an authoritative source for the topic through backlinks from influential websites in their industry.
We applied our core focuses of Consolidating Similar Pages and Enriching Content User Experience to discover a number of issues where Structure Studios own content was cannibalizing itself for this topic and diluting their authority.
We recommended a cleaner content architecture so that the website would have a definitive hub for ‘landscape design software’ on https://www.structurestudios.com/software/3d-landscape-design-software, and either recommended redirecting or canonicalizing similar pages to eliminate cannibalization.
For this landing page itself, we also knew that we needed to optimize the content so that it was in-depth, spoke to the ideal customer’s problems and challenges that would require purchasing the software, and of course met all on-page SEO best practices.
The Structure Studios team was able to rebuild the content following our recommendations so that it comprehensively covered the topic and clearly answered the intent of their ideal customer through showcasing the benefits of their software, compelling images, and enticing calls-to-action.
After about a month of focused effort addressing Technical SEO and Content gaps, we were able to rank the page on the bottom of page 1 in Google. Progress, but our work wasn’t done yet.
The third piece in our B2B SaaS SEO Framework is Digital PR. Following another of Powered By Search’s core SEO focuses, we knew that we needed to Create More Relevant Publisher Relationships to earn relevant and authoritative backlinks to accelerate the ranking process.
We identified that we needed a bit over a dozen backlinks to confidently move the page within the top 5 of Google’s search results for ‘landscape design software.’
Leveraging our relationships with websites in the landscape design, general contractor, and home improvement space we began to acquire backlinks at a steady pace over a period of 6-8 weeks.
The Results
Our result was both expected, and unexpected.
We knew that our plan would eventually position Structure Studios near the top of Google’s search results for ‘landscape design software,’ but we exceeded expectations and accomplished a #1 ranking in less than 90 days.
By applying our B2B SaaS SEO Framework effectively through Powered By Search’s Technical SEO, Content, and Digital PR core focuses we were able to optimize Structure Studios’ website for a key revenue-driving topic, and skyrocket visibility.
How We Helped Make TouchBistro the Number 1 iPad POS in 35 Countries
The Challenge
As a foodservice iPad Point of Sale (POS) System, TouchBistro is a part of a highly competitive market. Similar services come and go on in the blink of an eye, and they didn’t want to be seen as yet another pretender when they came to us. TouchBistro offers exquisite and powerful POS solutions, so the challenge was to get this information in front of potential customers. When we got in touch, they were struggling with their search engine visibility, didn’t rank for their desired keywords, and sought to generate more leads.
We knew that it would take a massive effort to make TouchBistro stand out in such a crowded marketplace, and our experienced team relished every aspect of it. With TB’s full backing, we developed a goal out of our joint vision: to drive more leads for TouchBistro, make them easily discoverable on Google, and boost their app performance with App Store Optimization.
The Solution
From previous experience, our team knew what a challenge TouchBistro’s goals posed, so we started with what we do best; an in-depth SEO audit. This audit enabled us to learn more about TB and strategically informed all of our digital marketing recommendations.
Once our grand audit was completed, we were able begin improving TouchBistro’s online presence. We started with strategic on page optimization, moved onto landing page recommendations. and we worked tirelessly to build quality links towards the brand. The on page optimization helped organic search traffic and general visibility, whilst the new landing pages created a more localized, relevant, and positive user experience.
However we knew that SEO alone wouldn’t cut it for the POS industry. That’s why our paid search experts jumped in. We created and optimized new paid search campaigns that clearly communicated TouchBistro’s powerful features and value. Our campaigns were highly relevant and the ads received excellent quality scores from Google which in turn allowed us to make the most out of our available resources.
With the combination of our SEO efforts and highly optimized paid search campaigns, we increased TouchBistro’s year over year traffic by 1400% (that’s not an extra zero), and brought in 67% more paid search leads.
Furthermore, our social media marketing team identified some untapped Facebook potential. We developed a new campaign to focus on TouchBistro’s many benefits to restaurants that were still stuck using pen and paper. The entire theme was “new” vs “old” in order to show restaurant owners that they could improve their business. We tested the new creative and copy against the the old, and quickly found that the new campaign was resonating strongly. In fact, April 2016 became a record month for TouchBistro since investing in Facebook advertising, with 135 leads generated.
With an increase in search engine performance and lead acquisition, we continue to passionately work with TouchBistro, and every day we get closer to making them the go-to POS for the foodservice industry. In fact, they’re already the #1 iPad POS for restaurants in 35 countries.
The Results
⇢ Increased TouchBistro’s year over year traffic by 1400%.
⇢ Brought in 67% more paid search leads.
⇢ Created a more localized, relevant, and positive user experience through SEO efforts.
⇢ Provided 135 demosin one month from Facebook advertising – a record for the company.
The Challenge
PointClickCare is the #1 cloud-based Electronic Health Record (EHR) platform for long-term care. Their platform enables health care providers, health systems, payers, and patients to confidently achieve the best possible outcomes by reducing manual data entry, duplication of data, and increasing data accuracy for patient care. Recently, PointClickCare has been named to the Forbes 2018 Cloud 100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.
We’ve been working with PointClickCare for a few years, helping them fill their pipeline with more qualified demos so that they can scale their impact. Their business was quickly evolving to play at a bigger level, so their demand generation and product teams wanted to invest in new channels to get more leads and demos to fill their pipeline.
The Solution
In just under 2 quarters, we leveraged Linkedin Lead Gen ads to generate 1208 new Skilled Nursing leads, 311 new Senior Living leads, and 544 new Home Care leads.
We used a combination of static, in-feed, and video ads to ensure their target audiences were engaged, preventing any ad fatigue.
We also evaluated their existing e-books and guides for content-customer fit, and upon realizing that they were long and hard to consume, turned them into shorter more digestible content by breaking down the e-books into smaller guides, or simply changing the name from e-books to guide/cheat sheets.
The Results
⇢ Drove 2063 leads at a cost of only $10 per lead in the highly competitive healthcare niche
⇢ Used Linkedin Lead Gen ads to convert highly targeted ideal client avatars into MQLs.
⇢ Collaborated with PointClickCare to turn longer content upgrades into short, actionable, goal-oriented, and easy to consume cheatsheets.
⇢ Achieved a 24% opt-in rate proving high customer-offer fit.
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