Thrifty Traveler

https://thriftytraveler.com/

The Challenge
In the throes of the pandemic, Thrifty Traveler was unsure where their business would be in a year - or if it would be around at all. Executive Editor Kyle Potter remembers how stressful this time was.
They were a small team of only 6 employees, trying to make the world of travel more accessible to those on a shoestring budget.
But as travel took a nosedive, so did their future prospects.
Continuing to invest in PPC made little sense when no one was traveling. Instead, they decided to turn their attention to SEO. Hopefully they could ride out the pandemic and be in a stronger position than before once travel picked up again.
But having a company sweep in and simply solve all of their problems wasn't in their long-term best interest, either.
As a large website with a massive, ever-growing content catalogue, Thrifty Traveler needed a partner they could also learn from. Being able to conduct smaller-scale SEO fixes on the fly was vital for efficiency.

The Solution
It only made sense that Thrifty Traveler would turn to Google Search to find an agency that lived and breathed SEO.
As a front-page contender, Propellic stood out.
Their first engagement with Propellic was an SEO audit. From there, they learned what wasn't working on their site and what needed to be done to get it into a high-performing place.
The biggest idea proposed was a massive restructuring of Thrifty Traveler's website, which at the time was home to over 7.000 URLs.
Due to a monstrous amount of redirects, Google wasn't indexing and ranking their existing content properly. Their impressive catalogue was going to waste since people couldn't find them in search.
But a site restructuring of this size came with risks.
Armed with realistic expectations, they decided to pull the trigger and begin working with Propellic on this and other recommendations that surfaced from their initial audit.

The Results
Over the next two years, the Thrifty Traveler team would see changes to the website (and company) that they never imagined.
Since working with Propellic, the amount of organic traffic to their website has increased by 14x (that's a 1300% increase). On top of that, their top-ten ranking keywords increased from 5,000 to over 40,000.
The growth in their web traffic also helped to fuel the growth in their company. Between the first and second year of working with Propellic, Thrifty Traveler hired 5 new employees - nearly doubling their size.
Working directly with the SEOs on their account makes it possible to ask questions and gain skills that come into play daily.