Partner type Agency
Location Lehi UT
Specialty eCommerce marketing
Company size 11-20
Hourly rate $$125

Stryde is a specialized eCommerce digital marketing agency. We specialize in building customized, scalable digital marketing campaigns for small to medium-size ecommerce businesses.

Business owners and marketing managers look to Stryde to help:

  • Reduce customer acquisition costs on Facebook, Instagram and Google by improving marketing funnels, audience targeting and incorporating compelling copy and creative.
  • Increase search engine rankings by improving technical SEO, keyword relevance and working with third-party websites & bloggers to get links back to their websites.
  • Improve website conversion rates through continual landing and product page testing.

Our clients experience tremendous success with digital marketing because we are very different from what you’ll normally find with other agencies:

  1. Our team operates based on a proven eCommerce marketing framework. We hold our team and clients accountable to execute their pieces of the agreed-to strategy and statement of work.
  2. We take the time needed to communicate what we are doing, why we are doing it and the intended impact we expect our efforts to have on the business.
  3. We have our client’s best interests in mind at all times. We speak up if we disagree, share new things we’re learning and collaborate often to push limits and grow faster.
  4. Our team is organized and dependable and our clients rest easy knowing that there will be no surprises in fees, work performed, etc.

Stryde was founded by our CEO, Greg Shuey, a seasoned Digital Marketer with 14 years of experience strategizing and executing both holistic SEO and Content Marketing campaigns for large brands like Alex & Ani, Lands End, Ergobaby, SanDisk, Intercontinental Hotels Group, Dell.com, and Sports Illustrated as well as many small to medium-sized businesses.

Check out some of our case studies here.

Services & Experience

Primary marketing services
  • Conversion Optimization
  • Digital Marketing
  • Facebook Ads
  • Instagram Advertising
  • PPC Advertising
  • Search Engine Optimization
  • SEO Site Audit
Secondary marketing services
  • A/B Testing
  • Ad creative
  • Backlink Audit
  • Citation Management
  • Content Audit
  • Content Creation
  • Content Development
  • Content Strategy
  • Creative
  • Design
  • Digital Strategy
  • Email Marketing
  • Enterprise Link Building
  • Facebook Ads Audit
  • Google Ads Audit
  • Google Tag Manager
  • Guest Posting
  • Keyword Research
  • Retargeting
  • SEO site migration
  • SEO Strategy
  • Technical SEO Audit
Software experience
  • Conductor Searchlight
  • Google Ads
  • Google Analytics
  • Google Partner
  • Shopify
Business types I've worked with
  • Brick and Mortar
  • Direct to Consumer
  • eCommerce
  • Fortune 500
  • Marketplaces
  • Retail
Business models I work on
  • B2C
  • Enterprise
  • Fortune 500
Verticals I've worked in
  • Apparel & Accessories
  • Automotive
  • Beauty & Cosmetics
  • Clothing
  • Consumer Goods
  • Electronics
  • Fashion
  • Furniture
  • Health & Beauty
  • Hospitality
  • Hotels
  • Tourism
  • Travel
  • Vacation Rentals
Client case studies

Sheds.com

https://sheds.com/

Sheds.com engaged Stryde to help them take their brand new website and begin driving organic website traffic and sales.

Issue 1: Brand new websites struggle to rank well because they lack Domain Age.
Issue 2: The website was not optimized for keywords their audience was searching for.
Issue 3: The website had very few quality backlinks.

Solution 1: Stryde performed keyword researched and optimized category and product pages with a unique set of keywords to improve keyword relevancy.
Solution 2: Stryde created top of the funnel blog content that addressed questions of potential customers.
Solution 3: Stryde spent time identifying and working with website owners, bloggers and influencers to generate targeted links back to the website.

Number of Ranking Keywords

1,000 keywords to over 5,000 keywords in 1 year

Organic Website Traffic

4x increase in organic website traffic


Peekaboo Chic

https://peekaboo-chic.com/

Peekaboo Chic engaged Stryde to help them increase their website rankings, organic traffic and revenue. Peekaboo Chic’s main focus for growing their business was through trade shows and wholesale accounts. They had done no digital marketing for their brand and were basically starting from scratch.

Issue 1: The website was not optimized for keywords their audience was searching for.
Issue 2: The website had no one linking to it, therefore it lacked the trust & credibility to rank for their top keywords.

Solution 1: Stryde performed keyword researched and optimized each category and product page with a unique set of keywords to improve keyword relevancy.
Solution 2: Stryde spent time identifying and working with website owners, bloggers and influencers to generate targeted links back to the website.

Number of Ranking Keywords

Increased ranking keywords from 59 to over 600

Organic Website Traffic Increase

15% increase in organic website traffic

Revenue Increase

37% increase in revenue from organic website traffic


Lucy Avenue

https://lucyave.com/

Lucy Avenue hired Stryde to assist their internal team in helping to identify gaps in their current paid social campaigns to increase performance from less than 1 ROAS to over a 2.5 ROAS.

Issue 1: The paid social account needed to be restructured and build out more effectively. There was a lot of audience overlap which was driving cost per purchase up.
Issue 2: Facebook events needed to be used to trigger different ads based on user behavior. The majority of ads were being run as boosted posts and performance was suffering.
Issue 3: The product feed needed to be audited regularly and updated since it would break and cause numerous issues.

Solution 1: Stryde approached paid social advertising with a goal of generating the majority of online sales from shoes since 80% of the business revenue was from shoes.
Solution 2: Stryde raised brand awareness by showing various ads to multiple audiences built from marketing research, Facebook pixel data, and audience personas. Performance results were used to remove demographic segments that did not perform.
Solution 3: Facebook ads were organized into a sales funnel encouraging prospective customers to join the funnel, cultivate their interest in Lucy Avenue and make purchases.

ROAS

Increased ROAS to 3

Acquisition Cost Decrease

Decreased customer acquisition cost from over $50 to $17


Grovia

https://www.grovia.com/

Grovia engaged Stryde’s CRO services to identify areas where they might be able to improve their overall website conversion rates.

Business Question: What order do users want to see content on the homepage?
Hypothesis: By showing different content beneath the hero banner, we will help users find the best product for them more quickly.

Test Variation 1 - Moved new products under hero banner
Test Variation 2 - Moved shop cloth diapers under hero banner
Test Variation 3 - Reviews moved under hero banner

Desktop Winner: New products under hero banner
Mobile Winner: Reviews under hero banner

Desktop Revenue Increase

Revenue increase of $7,500 per month

Mobile Revenue Increase

Revenue increase of $9,000 per month


Lime Ricki

https://www.limericki.com/

Lime Ricki engaged Stryde to help them create and execute a holistic digital marketing strategy.

Issue 1: Organic search traffic wasn’t a high priority for LimeRicki when they initially looked to Stryde for help. They had keyword rankings for a handful of terms because their brand was closely related to specific searches. Outside of that, they had very little search visibility for keywords that should have been ranking well.
Issue 2: Lime Ricki delivered fun and creative emails to their customers that produced great results. However, getting potential customers to opt in to their list was a missed opportunity.
Issue 3: Lime Ricki Swimwear’s social platforms were getting little to no engagement and the audience that was built was through ads targeted to the wrong people. This created a disengaged audience because it was not Lime Ricki’s target market. Instead it was full of individuals who didn’t relate or weren’t interested in the Lime Ricki mission and products.

Solution 1: Stryde analyzed keyword trends throughout the year to determine what users searched for as products changed and tied blog content to specific landing pages to build keyword relevance and authority.
Solution 2: Stryde ran A/B test on popups to improve email subscriber conversion rates and segmented lists to deliver more targeted messaging.
Solution 3: Stryde ran highly targeted Facebook ads to drive brand awareness and conversions in addition to working on influencer outreach and promotions with bloggers and Instagrammers for product placements.

Increase in Website Traffic

10% increase year over year

Increase In Revenue

48% increase year over year

Reviews

Have you worked with Stryde? If so, leave them a quick review!

4.5 (out of 5)

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5.0   verified
Great content and seo strategy

We are a new brand and were concerned about how long it would take for SEO to kick in. Stryde assured us that with the right strategy, we should be able to start seeing some lift in 3-4 months. They built a great content roadmap and SEO strategy for us and in four months, we’ve really started to see a lot of long tail keywords start popping, traffic increasing and sales following. We are very happy with their planning, communication and responsiveness.

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5.0   verified
Organized / Systematic

I have personally worked with multiple marketing agencies. Stryde has been one of the most professional and persistent companies I have worked with. They have helped us identify where we need to start first and then we have systematically expanded our marketing campaign each month. This has been great in utilizing our available ad spend, especially as a start up company. Each month we have a call and look at what happened the month before and then decide on our next months goals. It took 2-3 months to fine tune our market but we are now getting things dialed in and profitable. Thanks guys.

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4.0   verified
Stryde Marketing Services

We have been working with Stryde for about 6 months with SEO, influencers and paid social ads. Soon, we will implement their amazon services. They have consistently worked to identify our specific market (it took a while to start to see results) and implement unique ideas and content. Their team is friendly, professional and keeps us in the loop.

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5.0   verified
High Quality

Stryde produced high quality research backed content for us that really helped improve our linkbase and overall metrics.

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5.0   verified
Great Agency!

The Stryde team has been responsible for the strategy and execution of our marketing initiatives and they’ve been great to work with. Their attention to detail, level of communication/responsiveness and overall digital strategy has been fantastic.

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1.0   verified
For a Marketing Company, they Sure Struggle with Communication

Horrible service. If they don’t deliver expected results, don’t expect them to take suggestions, return calls, or offer solutions. They don’t even return emails. They do; however, run on assumptions that they don’t communicate. Very disappointed with the level of “service”.

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5.0   verified
An Amazing Partner

Stryde has been an amazing partner for our marketing department. Greg and his team are always on top of things, very easy to get a hold of and more than willing to make last minute changes when they come up. Stryde has become immersed in our industry and have truly become experts-which helps our content be more authoritative and truly is helping us stand out from the competition. We saw huge double digit growth across our social media platforms and SEO performance over the last couple of years. There is no doubt in my mind this growth is because of Stryde. I highly recommend Stryde to anyone I come across that wants to grow their business and online presence.

★★★★★
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5.0   verified
Great company to work with

We worked with Stryde to help us with our SEO and do a PPC campaign. They were great to work with and delivered on all the promises they told us. They helped us generate sales on a specific campaign we were doing and really helped our sales. They gave us specific direction on how to increase our SEO value. They were great to work with.

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5.0   verified
On the spot!

The team at Stryde has been awesome to work with. Their discovery meeting was very helpful and we came up with some great concepts for blog posts and email marketing. They did a great job on the content and really helped our engagement. I can’t recommend them more highly!

★★★★★
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5.0   verified
Highly recommend their services

I have been very happy with my experience to work with Stryde. They are very responsive, answer my questions promptly, and solve problems in a timely way. Greg is such a well-rounded strategic thinker, gets to the point, and moves on to the next topic. I highly recommend their services!


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