Partner type Agency
Location USA
Specialty Conversion Rate Optimization
Company size 21-30
Hourly rate Not specified

The Good’s mission is to remove all the bad online experiences until only the good remain. We improve conversion rates, turning more visitors into buyers.

For over a decade we’ve helped globally-recognized brands like Nike, Adobe, and Xerox – as well as hundreds of mid-sized brands – grow faster through conversion optimization.

Our flagship service, the Conversion Growth Program™, generates an average return on investment of 9:1. It pays for itself – and then some.

Our optimization services are ideal for companies with $2M+ annual revenue, significant website traffic and development resources to implement design changes.

Explore our service offerings or review our client results for more details.

Optimization Services

Conversion Growth Program™

A fully managed optimization and experimentation service for companies with 50k monthly visitors or more.
● Includes data analysis, research, testing, reporting, and advisement
● Month-to-month engagement, no lock-in, cancel anytime
● Avg. investment: $120,000+ annually
👉  Learn more // View case study

Comprehensive Conversion Audit

An end-to-end audit of your website and customer journey that identifies high potential opportunities for optimization with actionable recommendations.
● Includes analysis and review of multi-device funnel evaluation, user testing, heatmaps, session recording
● Typical investment: ~$30,000
👉  Learn more // View case study

Optimization Consulting

We also work with clients on custom engagements or one-off projects like:
● Wireframe Audits
● Data-Driven Redesign
● User Testing
● Data Dashboards
● Survey Design & Analysis
👉 View all services

Services & Experience

Marketing services
  • Analytics
  • Conversion Optimization
Secondary Services
  • A/B Testing
  • Analytics
  • Analytics Audit
  • Business Intelligence
  • Customer Research
  • Data & Research Projects
  • Digital Strategy
  • Website Audits
Software experience
  • BigCommerce
  • Google Analytics
  • Google Partner
  • Optimizely
  • Shopify
  • WooCommerce
  • WordPress
Business types I've worked with
  • B Corporations
  • Direct to Consumer
  • eCommerce
  • Enterprise Software
  • Fortune 500
  • Lead Generation
  • Marketplaces
  • Mobile Apps
  • Nonprofits
  • Online Training
  • Platform As A Service
  • Publications
  • Retail
  • Service
  • Software As A Service (SaaS)
Business models I work on
  • B2B
  • B2C
  • Enterprise
  • Franchise
  • Inc.
  • Mid-Market
  • Non Profits
  • Small Business
  • Startup
Verticals I've worked in
  • Accommodations
  • Apparel & Accessories
  • Assisted Living Facilities
  • Automotive
  • Banking
  • Banking/Finance
  • Beauty & Cosmetics
  • Biotechnology
  • Cannabis
  • Chemical Companies
  • Clothing
  • Communications
  • Construction
  • Consumer Goods
  • Custom Home Builders
  • Cyber Security
  • Data Security
  • Digital Marketing
  • Education
  • eLearning
  • Electronics
  • Employment
  • Energy
  • Engineering
  • Entertainment
  • Events
  • Fashion
  • Financial Services
  • Fine Arts
  • Fintech
  • Fitness
  • Food & Beverage
  • Furniture
  • Gadgets
  • Gaming
  • Government
  • Graphic Design
  • Health & Beauty
  • Health & Wellness
  • Healthcare
  • Hospitality
  • Hospitals
  • Hotels
  • HVAC
  • Industrial
  • Information Technology
  • Insurance
  • Jewelry stores
  • Journalism & News
  • Lawyers
  • Manufacturing
  • Massage
  • Medical
  • Music
  • Non-Profit
  • Oil & Gas
  • Online Courses
  • Outpatient Treatment
  • Photography
  • Physical Therapists
  • Public Administration
  • Publishing
  • Real Estate
  • Recruitment
  • Science
  • Shipping & Logistics
  • Social Media
  • Software
  • Sports
  • Technology
  • Telecomm
  • Tourism
  • Transportation
  • Travel
  • Trucking
  • Utilities
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