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We are a full-service influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. We combine art & science to authentically tell your brand’s story at scale
While we live & breathe new media, our business is founded on old-fashioned relationships.
Allison Lesser, the Senior Director of Marketing Acquisition at Wondrium had an exciting challenge: she wanted to spread the word about Wondrium’s rebrand and reshape consumer perceptions about the education company.
Formerly known as The Great Courses Plus, Wondrium’s rebrand was more than just a name and logo change; it was an expansion of the company’s content library to attract a wider demographic of life-long learners.
“We wanted to attract a younger audience of active learners with Wondrium’s subscription product,” Allison explains.
Along with spreading the word about Wondrium’s rebrand, Allison’s mission was to drive as many subscriptions as possible. To accomplish this mission, the Wondrium team needed a marketing channel with laser-focused targeting that would enable them to find their niche audience at an efficient cost and also
build the strength of the brand.
Fortunately, Wondrium was already running influencer campaigns with The Outloud Group.
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