If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration.

If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot more work.

Over the last few years we’ve been honing our sales process at Credo, both with clients coming through the system as well as my own personal consulting clients. While I’ve mostly phased that out, those lessons have taught me how to sell much better work and we’ve then turned around and taught that to many of our agencies who have seen dramatic improvements in their close rates.

And you know what?

Most of it is due to one specific email, the scope/recap email.

This one email alone in your sales process can change your trajectory.

So have a listen, and I’d love to hear if your close rates change too when you implement it.