Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?
We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this.
If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than when you are. I promise.