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Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency.

He signed with a Credo agency on January 28, 2019.

That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency.

And why did he ultimately end up signing with someone we referred him to?

Because I kept following up with him every month, without fail, while they were working through their new brand and their migration strategy.

If you want to close more clients, you need to have a followup strategy and not quit until you are asked to stop. If they don’t ask you to stop, you shouldn’t quit.

So have a listen to this most recent episode of the Credo Podcast, and leave us a comment below on this post with questions you have about followups as they relate to your sales process!

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

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