The Best WordPress Lead Generation Plugins for Businesses

Posted by on March 17, 2016 in Business/Marketing Strategies

There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins…

How Sending My Leads to Credo Is Growing My Business

Posted by on February 26, 2016 in Consulting Strategies/Sales

Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…

Is The Time Finally Right For Marketing Management Consulting?

Posted by on February 18, 2016 in Business

The digital marketing industry is still young, having started in very nascent forms around 1996 with the first search engines, where all that mattered was…

The Marketplace Growth Conundrum

Posted by on February 2, 2016 in Business

Marketplaces are an interesting business to build because you are in actuality building two companies. One side is B2C, where you acquire customers as the…

How to vet a marketing provider

Posted by on January 27, 2016 in Business

Lots has been written over the years about hiring a consultant or agency for your business. When I sit back and think about what you…

Should You Hire An Agency For A “Test” Project?

Posted by on January 21, 2016 in Business/Consulting Strategies

I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running…

How To Set Up MailChimp in WordPress

Posted by on December 10, 2015 in Business/Marketing Strategies

If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting…

A New Entrepreneur’s Tools for Work Sanity

Posted by on November 20, 2015 in Business

I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to…

Moz vs HubSpot

Posted by on November 18, 2015 in Business/Product Comparisons

Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they…

Squarespace vs Shopify vs WordPress/WooCommerce for eCommerce (updated 2021)

Posted by on November 5, 2015 in Business/Product Comparisons

Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself: “Which…

WordPress vs Squarespace – Which is better in 2021?

Posted by on October 22, 2015 in Business/Product Comparisons

Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able…

Why Your Business Isn’t Ready For A Consultant

Posted by on June 30, 2015 in Business

I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting…

How to structure a consulting engagement

Posted by on October 3, 2013 in Consulting Strategies/Sales

I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages…

How to sell an SEO project

Posted by on September 16, 2013 in Sales

Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social…

The importance of customer feedback

Posted by on August 19, 2013 in Business

Credo is here to support businesses who are looking to find consultants as well as consultants looking for more paid gigs so that they can…

Credo’s Vision

Posted by on April 1, 2013 in Business

Welcome to Credo. This post is going to outline the vision that I have for the website. Credo came about because I received a lot…

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