The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” According to our digital marketing pricing survey, the overall answer is that the average hourly rate for digital marketers and digital marketing firms worldwide is $148.13 per hour. Using the…
One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it…
At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital marketing companies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
I used to have a problem with paid acquisition agencies who charge a percentage of spend for their fee. I used to think this was the PPC version of hourly pricing, where you’re paid for the number of hours that you work. My problem with hourly pricing and thus my…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years…
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