Looking for a new digital marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” This is an understandable question, and one that…
One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it would be helpful to know how PPC firms price their work. To do this, in our recent digital marketing pricing survey I asked all respondents how they price their PPC work….
At Credo, we have helped over 6,500+ businesses, and spoken with many more, over the last few years to get them introduced to qualified digital agencies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing in a new channel or getting a marketing program started. When I ask about budget, the usual response I get is something along the lines of “Well it depends on what…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner listened to the consultant more than the agency employees. Later on the agency employees found out that the business was paying the consultant $500 an hour, while only paying the…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
Looking for a new PPC agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Many paid acquisition agencies and digital agencies charge a percentage of spend for their fees. The question is: does this pricing strategy create a recipe for client-agency disaster? Or, can…
When most people start consulting on their own (and subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years later that I made them ~$2,000,000 dollars from my SEO work, and I made ~$2,500 from that engagement. Great ROI for them, but not for me. With my next few clients,…
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