The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” This is an understandable question, and one that both agencies and potential clients struggle to answer. One thing that is for certain, businesses need quality digital services. The hard…
One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it…
At Credo, we have helped over 6,500+ businesses, and spoken with many more, over the last few years to get them introduced to qualified digital agencies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing in…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
Many paid acquisition agencies and digital agencies charge a percentage of spend for their fees. The question is: does this pricing strategy create a recipe for client-agency disaster? Or, can it be a mutually-beneficial pricing strategy for both parties? The agency gets the client clear results and the agency, having…
When most people start consulting on their own (and subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years later…
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