Digital marketing agency costs – How much does it cost to hire a digital marketing agency?

Posted by on July 30, 2019 in Business/Pricing

The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” According to our digital marketing pricing survey, the overall answer is that the average hourly rate for digital marketers and digital marketing firms worldwide is $148.13 per hour. Using the…

How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital marketing companies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing…

Consultants, please don’t work for free

Posted by on October 25, 2017 in Pricing

I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Does Paying A Percentage of Ad Spend Set Everyone Up for Failure?

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

I used to have a problem with paid acquisition agencies who charge a percentage of spend for their fee. I used to think this was the PPC version of hourly pricing, where you’re paid for the number of hours that you work. My problem with hourly pricing and thus my…

How To Charge The Right Prices For Consulting

Posted by on December 8, 2016 in Consulting Strategies/Pricing

When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years…

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