One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some…
At Credo we have helped over 2,000 businesses, and spoken with many more, over the last few years to get them introduced to qualified digital…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…
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