Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or…
Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it…
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…
Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in…
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in…
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages…
Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social…