When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making…
Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a…
Are you trying to sell something to prospective clients, but keep getting ghosted in the process? If so, keep reading. Over the last 5.5 years…
I was once working with a marketing consultant who was offering high-end SEO audits. This person is extremely accomplished, but they were struggling to close…
I was recently emailing with a solo consultant who contacted Credo about becoming a customer on the supply side of our business. Basically, they want…
Transcript Hey there, what’s going on everybody? John Doherty, Founder and CEO right here at Credo. So today I tweeted out something where basically I…
If there is one thing I’ve learned over the years in business, it’s that people are always more optimistic than they think they are. Most…
Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or…
Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it…
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…
Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in…
Hey Credo pro – You’re on Credo because you want to build your business and get more clients. One of the toughest parts of any…
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in…
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages…
Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social…
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