What franchisors and franchisees need to know about digital marketing, with Jordan Choo from Kogneta

Posted by on August 19, 2021 in Small Business

One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location)….

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like…

Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons/Small Business

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear someone say they are a “freelancer”. According to Google Trends, search volume is much higher for [seo consultant]…

Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap. In our pricing survey, you’ll learn that most agencies and…

How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business/Small Business

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?” I also heard from an agency recently who has struggled to close new projects, and we are trying to figure out why….

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things”…

The biggest mistakes marketing agencies see their clients making

Posted by on August 17, 2017 in Small Business

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out. At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.

What does an SEO agency or consultant actually do?

Posted by on July 27, 2017 in Small Business

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer…

Quit asking me what tools you should use

Posted by on July 6, 2017 in Business/Small Business

It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you use for that?” I hear this question time and time and time again. “What’s your marketing stack?” “Who do you use for email marketing?” “What…

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we…

What’s the best CMS for small business SEO?

Posted by on June 22, 2017 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe that anyone should choose a particular CMS (or theme or code language) only for SEO reasons, as there are many things to take into account…

How to market a small business

Posted by on June 15, 2017 in Growth/Small Business

If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them.