One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how…
Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location)….
The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like…
One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a…
Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear someone say they are a “freelancer”. According to Google Trends, search volume is much higher for [seo consultant]…
One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap. In our pricing survey, you’ll learn that most agencies and…
One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?” I also heard from an agency recently who has struggled to close new projects, and we are trying to figure out why….
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things”…
SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out. At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.
This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why…
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.
Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer…
It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you use for that?” I hear this question time and time and time again. “What’s your marketing stack?” “Who do you use for email marketing?” “What…
Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we…
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe that anyone should choose a particular CMS (or theme or code language) only for SEO reasons, as there are many things to take into account…
If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them.
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