The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k…
One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came…
Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…
One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of…
One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which…
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is…
SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to…
This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is,…
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…
Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying…
It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you…
Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I…
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe…
If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s…
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