Why You Need More Pages On Your Site For SEO

Posted by on July 22, 2022 in B2B Marketing/SEO Tactics

Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…

How to create an effective B2B lead magnet

Posted by on October 7, 2021 in B2B Marketing

Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.

The Value of Case Studies in B2B Marketing

Posted by on August 12, 2021 in B2B Marketing

Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.