Creating a well-defined marketing budget is essential for B2B businesses looking to drive growth, attract customers, and maintain a competitive edge. However, determining the right allocation for your marketing budget can be a challenging task. In this blog post, we will explore the various options and routes B2B businesses should consider when creating a budget. We will discuss the percentage of the overall budget dedicated to marketing, the impact of the business lifecycle, and the key factors that businesses need…
Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…
Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.
Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.
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