This is a guest post from Collin Slattery at Taikun Digital. During the financial crisis in 2008 and 2009, I was a trader in the foreign exchange markets. Volatility in the markets was the highest it had ever been, with swings of five to ten percent happening daily. With the rapid spread of COVID-19, we have returned to levels of volatility not seen since the financial crisis. We also have a more digital economy and a digital advertising industry that…
Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead of filling out a form? It’s possible through a simple tel: link command! As we live in an increasingly mobile world where mobile traffic is now dominant in many verticals, we as marketers need to adjust how we allow people to get in contact with our businesses. Image via StatCounter One way to do this…
Susan Wenograd is a Virginia-based advertising specialist. She’s actually my own go-to mentor on anything Facebook Ads or general advertising related, because she’s established herself as an expert there running campaigns for so many different types of businesses. In this episode we talk about Facebook advertising and some of the tricks she’s learned, but more importantly we talk about the shift we are both seeing towards more social and demographic based targeting and away from straight classic PPC keyword targeted…
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