“You need to do content upgrades!” “Build your email list!” You hear this advice all the time but it’s rarely actionable. Even when you know it’s an effective strategy for growing your email list, you’re usually still left with more questions: What content should you create? How do you convert…
Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a chance of succeeding as an entrepreneur or high-impact professional you have to upgrade your mindset. Now, I’m not the most woo-woo of people. I resisted…
There’s a lot of advice out there about investing in social media advertising and how it’s the wild west of advertising, with cheaper clicks just like Google Ads had back in the day. But if you’re a product company, when should you invest in them? I spoke with Brandon Doyle,…
One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was my therapist from a few years back who asked me the question, so I decided to record a quick podcast episode about it so that…
If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what SEO could do for your business. Your friends have told you that it could do big things for your business, but you need harder numbers than that…
Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always conveniently never define what duplicate content actually is. Because of this, there is a wealth of misunderstanding around the topic. Similar to fresh content and “content…
Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a new business but haven’t invested online before, or maybe you’re a seasoned business owner looking to take an existing business to the next level. If…
Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead of filling out a form? It’s possible through a simple tel: link command! As we live in an increasingly mobile world where mobile traffic is…
Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other largest sites on the internet as a consultant. She is also a former coworker of mine from Zillow and a brilliant SEO. In this…
Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built it into an SEO training company that allows him to travel the world and make a positive impact on the SEO world. In this conversation,…
If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk to each other, you either have to write custom code or use Zapier. They’ve built an impressive business, and today Wade tells the story and…
Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly.” They help SaaS and subscription businesses have clarity into their subscriptions, revenue, churn and more.
Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s something I’ve been working through at Credo, is making sure you are producing the right content for your audience. I know it’s Marketing 101, but…
Nick Loper is the founder of Side Hustle Nation. He started the site because he was starting side hustle businesses which grew into full time income. He actually started side hustles on the side of his main hustles, and then the side hustles became the main hustle. Meta, right? Nick…
Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her)….
Martijn Scheijbeler is the head of SEO at Postmates, one of the fastest growing startups in Silicon Valley. Before that, he was head of growth at The Next Web based in Amsterdam. In this video, we talk about the challenges and opportunities of doing SEO/growth for high growth companies and…
Greg Gifford is a mensch, the VP of Search at DealerOn, and the owner of an epic beard. I’ve been friends with Greg for quite a few years now, and over the last few I’ve watched him grow his team over at DealerOn, focused on the auto dealer SEO…
In this video, I speak with Ashley Ward who is currently the corporate speaker for SEMrush, the well known and loved SEO and digital marketing toolset. I wanted to catch up with Ashley because she has years of social media marketing and digital experience, but really focuses on how social…
Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few years has grown it into a powerhouse brand producing content for entrepreneurs. They even had Richard Branson on the cover super early on, so they…
Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common…
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