Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common SEO and content mistakes he sees startups making that, when corrected, can drive huge growth. Simple Tiger on Credo Simple Tiger’s website Sean on Twitter
I’ve been connected with Adii for a while now and always respected his stuff, but I have to be honest that I really enjoyed this conversation with him. Adii is a calming presence, something not often found in entrepreneurs, and his approach to building his company really inspired me to think twice about how I build companies as well. I hope you enjoy it as much as I did!
Brennan Dunn is a developer at heart, but over the last few years has taken personalization and marketing automation further than pretty much anyone I know. Founder of many companies but most notably Double Your Freelancing and now RightMessage, we geeked out on personalization, the steps he’s taken to go from some side projects to a six figure a month info-product company, and what he’s trying to do now with RightMessage.
Aaron Orendorff is the Head of Marketing at Recart and a well-known content marketer. He’s been published on the likes of Mashable, LifeHacker, FastCompany, and many more. He’s also gotten email responses from his outreach to incredible people like Lewis Howes and got a guest post on Mashable even though they don’t do guest posts. I learned so much from Aaron in this chat, and I am sure it will blow your mind as well.
Rand Fishkin is the founder of Moz and an intrepid entrepreneur. He’s been a friend of mine for a number of years now, and one thing that has always impressed me is how thoughtful Rand is about growth and entrepreneurship, and how he always stays true to his own values. In this video we talk about serving SMB customers, what he’s learned about the venture world and software, and why relationships have mattered to much to him personally and Moz…
Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More than that, Oli is an internationally known speaker who travels the world teaching people about conversion optimization and marketing. He’s known for his epic content, such as the Noob Guide to Online Marketing which effectively launched Unbounce into the stratosphere. We talk about that and more, including: What it’s like to start a company with…
Susan Wenograd is a Virginia-based advertising specialist. She’s actually my own go-to mentor on anything Facebook Ads or general advertising related, because she’s established herself as an expert there running campaigns for so many different types of businesses. In this episode we talk about Facebook advertising and some of the tricks she’s learned, but more importantly we talk about the shift we are both seeing towards more social and demographic based targeting and away from straight classic PPC keyword targeted…
Ross Simmonds, aka The Coolest Cool, is a marketer’s marketer. He owns his own brands as well as doing marketing for clients. In this episode, we talk about: His process for identifying promotion opportunities; How he doesn’t get flagged for spam or overpromotion; Why he thinks this is such a big opportunity for brands moving forward.
Over the last couple of years I have done a number of interviews, audio only, with some really smart entrepreneurs. A few months ago I realized that I missed that and that I learned a ton from doing them, so I asked a bunch of my friends to join me on video calls to chat about their area of expertise. And they let me record them and publish them publicly for all of you to hear as well. Today is…
One of the best parts of the digital marketing world is that there are so many rockstars who fly under the radar. Over the last months, I’ve chatted with well-known marketers as well as agency owners and freelancers that you might not know. People like Kaleigh and Sweta come to mind. This week is another one of those. Matt Bowman is the founder of Thrive Internet Marketing based down in Arlington Texas. When Matt agreed to be on the podcast, I…
Sujan Patel is a baller. He’s an entrepreneur, hustling, Porsche driving guy who is also a fantastic speaker and knows what he’s talking about when it comes to growth. Enjoy the listen!
Well folks, I’m a few hours late this week getting out the podcast episode. Hopefully I’m not a dollar short as well! This week’s guest is Kaleigh Moore, who is a solo digital marketing consultant specializing in content marketing.
Aaron Agius is an Australian entrepreneur who runs Louder Online, a phenomenal digital agency based in Australia but with offices all around the world. He’s run a bunch of entrepreneurial ventures over his career, which we dig into during this chat, but how they’ve grown Louder and the brands they work with are even more impressive. I met Aaron in person for the first time last year in San Francisco as he made his way through the US on a…
Do you ever have an event take place that totally knocks your socks off because of how impressed you are? I’m fortunate to know a lot of very smart people, and just when I think I’ve met enough I meet someone like Sweta Patel. Sweta is the founder of Global Marketing Tactics, an agency based in San Diego California. I was initially connected with Sweta through a group of growth marketers I know, and she agreed to come on the show…
Today is the finale of Season 1 of the CredoCast. I decided to give you a bit of a background on my own entrepreneurial journey, some of the lessons I’ve learned along the way, and more as I walk through the questions that I ask all CredoCast guests:
Today’s guest is someone I have known for about a year and had the pleasure of sharing a meal with a few times on visits to Bend, Oregon. He’s a smart entrepreneur who has a fascinating personal as well as business story. Blake Denman is the founder of Rickety Roo, a digital marketing agency for local businesses. Blake and his team are based in Bend, but they of course work with brick and mortar clients around the nation to drive them…
Today’s CredoCast guest is someone that I have known for a long time through the digital marketing industry, but learned a ton about during the podcast – Akvile Defazio. Akvile relaunched her consulting practice under the name AKvertise in 2017, which really shows off her keen eye for detail and doing things right. During this conversation, we went through the usual questions I ask guests, but Akvile really went above and beyond to give some amazing tips for starting out…
Sometimes in business you get a chance to talk with one of the people you have come to respect most. That’s this week on the CredoCast, as I had the privilege to chat with Mike Ramsey who is the founder of Nifty Marketing, based in Burley Idaho. Mike is a tireless proponent of entrepreneurship and I’ve seen first hand all that he does to bring agency entrepreneurs together to share knowledge. He also gave a great talk at MozCon 2016…
Today’s guest is one of my best friends and a mentor of mine. Tom Critchlow is a New York City based digital marketer with a wealth of experience under his belt – he helped build Distilled from the ground up and opened the New York City office (where I worked for him), did two years at Google as a Product Marketing Manager, and for the last two years has been a solo consultant based in Brooklyn working with some large brands…
Mike Arnesen is the founder of UpBuild, based in Portland Oregon. Mike used to have a sweet ponytail, much like myself and a few other digital marketing industry veterans. I learned during this podcast that he actually cut it off about 10 months ago in order to streamline his life as an entrepreneur. We’ll get into that more in the show. UpBuild is a technical marketing agency, and if you’ve ever heard Mike drop marketing science on Google Tag Manager, JavaScript, or other…
Brandon Doyle is a cofounder of Wallaroo Media, based in Provo, Utah. Brandon was actually the first person I ever sold a lead to through what was at the time HireGun, and now Credo. Brandon and his cofounder Kade have become good friends and trusted peers of mine in the industry. They brought me out to speak at SLCSEM in February in Utah, we spent 5 days together in Mexico at CredoCamp in April, and we’ve hung out at numerous conferences…
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