Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…
We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of the same. However, this is no individual work; now, you are in the agency business. Here, understanding the client’s business thoroughly & understanding their goals and reasons behind hiring your…
If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what SEO could do for your business. Your friends have told you that it could do big things for your business, but you need harder numbers than that before you know what or even how to invest. If you want to determine your opportunity, it’s really not that complicated. All it takes is: Access to a tool like…
Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always conveniently never define what duplicate content actually is. Because of this, there is a wealth of misunderstanding around the topic. Similar to fresh content and “content marketing”, there are all sorts of people out there (maybe you are one of them!) doing crazy things because you think it will “help your SEO”.
Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a new business but haven’t invested online before, or maybe you’re a seasoned business owner looking to take an existing business to the next level. If you’re like the 54% of businesses who don’t have a budget for SEO, then you need to take it into your own hands and at least get started so you…
Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other largest sites on the internet as a consultant. She is also a former coworker of mine from Zillow and a brilliant SEO. In this chat we talk about getting SEO done at enterprise companies. We cover structuring SEO as a product, growth teams, how execs can best set up their companies for SEO success,…
Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built it into an SEO training company that allows him to travel the world and make a positive impact on the SEO world. In this conversation, we talk about unfair advantages. Brian is a master of identifying unfair advantages and opportunities that allow him to go to the next level. We talk about: How he tried…
Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s something I’ve been working through at Credo, is making sure you are producing the right content for your audience. I know it’s Marketing 101, but sometimes it takes time to figure out who you best serve and then double down on them.
Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this video you’ll learn: How she identified tens of thousands of low quality profiles, and why she noindexed them; The results she saw from this; What she’s learned from trying to lose…
Martijn Scheijbeler is the head of SEO at Postmates, one of the fastest growing startups in Silicon Valley. Before that, he was head of growth at The Next Web based in Amsterdam. In this video, we talk about the challenges and opportunities of doing SEO/growth for high growth companies and well known brands. I hope you find it as fascinating as I did! Quick note: my video did some weird things and so you’ll only see Martijn’s face and not…
Greg Gifford is a mensch, the VP of Search at DealerOn, and the owner of an epic beard. I’ve been friends with Greg for quite a few years now, and over the last few I’ve watched him grow his team over at DealerOn, focused on the auto dealer SEO space. Greg is a master at Local SEO and speaks the world over, so I was super happy to get to speak with him about Local SEO, how they sell…
Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common SEO and content mistakes he sees startups making that, when corrected, can drive huge growth. Simple Tiger on Credo Simple Tiger’s website Sean on Twitter
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