Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…

Dear John: Will changing my internal linking cause a rankings drop?

Posted by on February 16, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! A question came across my plate recently about internal linking and singular vs plural and how that will affect their rankings.

Dear John: What’s Up With This Domain Redirecting To Mine?

Posted by on February 9, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! This was a fun question to answer because this marketer is trying to figure out why another domain, and thus its links, are pointing into his site. If you read into the question a…

Dear John: Using a Subdomain as a Main Domain?

Posted by on February 2, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! I recently answered a question on Moz about subdomains vs main domains. This one looks like it’s actually a migration issue, but only time will tell as I didn’t have the domain in…

Dear John: Does This Type of Link Building Actually Work?

Posted by on January 26, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Here’s a fun one for you: Doing a small SEO project for a local dermatologist and when reviewing competitor link profiles I found one site that was earning a TON of links from…

Dear John: Difficulty Getting Good Backlinks

Posted by on January 19, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Recently I came across a fun question (for me) because I worked in apartment rentals for a couple of years. This one was specifically around Section 8 links. Here’s the question: I run…

Dear John: I want to get my traffic back

Posted by on January 12, 2017 in Dear John

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Last week I answered a question on Moz with the title of “Website Traffic Is Down“. Here is the question in its full format: Hi, My Website [www.financeninvestments.com] is down for almost now…

Dear John: Should I Buy That Directory Link for SEO?

Posted by on January 5, 2017 in Dear John/Marketing Strategies

Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Near the end of December, I answered a question in Moz Q/A about whether this person should buy a specific directory link. Here’s the question:

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