There are a lot of SEO tools on the market. Some are full platforms while others are meant for very specific purposes. Check out the SEO tools you should be using to optimize your site and drive better rankings, traffic, and conversions from the search engines. Semrush There are a lot of SEO tools on the market, but few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and…
We use a lot of tools to help us run Credo smoothly. We thought it would be helpful to tell you a bit more about each of them so you can consider them for your own lead generation or blogging business. Table of Contents SEO tools Lead generation software SEO platforms PPC tools Facebook Ads tools WordPress hosting eCommerce software Conversion software Business tools Recommended books Recommended SEO Tools There are a lot of SEO tools on the market. Some…
Whether you are looking to hire your first PPC advertising agency for your e-commerce business or thinking it might be time for a change, it can be hard to know what to do. In this post, we’re taking a closer look at the top signs it might be time to hire an e-commerce PPC agency and what your next steps might be if it is time: Your current PPC strategy is underperforming Your PPC ad budget is increasing significantly You’re…
Is Pinterest worth adding to your e-commerce brand’s social media marketing efforts? It turns out this often-overlooked social media platform has more than 431 million monthly users. In this post, we’ll cover: how to create a Pinterest ad, what types of e-commerce businesses can benefit the most from Pinterest, and a number of successful Pinterest ad examples. Are Pinterest ads worth it for ecommerce businesses? In a world where new social platforms are constantly popping up and gaining traction with…
Did you know the average PPC agency charges $136.85 per hour? Whether you are looking to hire your first e-commerce PPC agency or looking to switch agency partners, the process of hiring and vetting a new agency can be time-consuming and stressful. There are many ways a promising agency relationship can go south: poor communications, not getting the expected ROI, or overpromising and underdelivering. Fortunately, there are many strategies you can take to prevent this costly mistake. In this guide,…
Dear reader, Welcome to Credo’s digital marketing pricing survey results. We released the first version of this survey in 2017 (link here) and updated it for 2019. These survey results comprise answers from 271 marketing agencies and consultants across the United States, United Kingdom, and various other countries. We asked questions like: How big is your company? How many years of experience do you have? What services do you offer? How do you bill your clients? What is your…
59% of social ads providers charge between $100-$200 per hour for pricing. 34.10% have a single project minimum between $1,000-$3,000. Let’s talk about Facebook ads and Facebook ads pricing. Facebook ads are often lumped in with “performance marketing”. In reality, they are their own channel and should be considered so for hiring purposes – as well as budgeting. Here are the Facebook Ads Agency Survey Results: 59% of social ads providers charge between $100-$200 per hour 34.10% have a single…
Our team speaks with hundreds of companies a month who are looking to hire a digital marketing provider, and within those conversations we often ask the type of provider they’re looking for. Often times we’ll hear something about wanting a consultant “who will also do the work”, and the work is usually multiple channels. It’s a bad ask for a full time person, much less someone who is not a full time employee. There seems to be a misunderstanding in…
When our team is discussing marketing hiring needs with people like yourself, we’re often told the kind of provider you want to hire. Usually when this happens, the company wants to hire “a consultant” who can “run our strategy including doing the work” because “we don’t want the overhead of an agency”. Today I am here to tell you that the scope of your needs is what determines the kind of provider you need. There often isn’t just one answer,…
85% of PPC firms charge between $50-$200 per hour. 50.97% have a retainer minimum between $1,000-$3,000 per month. PPC pricing is more straightforward than SEO pricing because it is more concrete and less complicated than SEO pricing. The Results From our PPC Agency Survey: 85% of PPC firms charge between $50-$200 per hour 60% of PPC firms charge between $100-$200 per hour 6.49% do not have a minimum single project rate 48.7% have a single project minimum between $1,000-$3,000 50.97%…
Worldwide SEO providers charge $112.22 on average per hour. 50% of SEO providers worldwide have a monthly retainer minimum of under $3,000 per month. SEO is an interesting channel when talking about pricing. The reality is that many SEO providers tend to undercharge for the amount of value that they bring to a business. When you look across types of businesses and industries, organic traffic often drives at least half if not more of digital revenue. So why does SEO…
Hiring a marketing agency and having confidence that you’re making the right decision is hard. Being a leader means making difficult choices and trying to gather as much useful information as possible before making a decision about which direction to go. At the same time, you cannot just continue to gather information ad nauseam. You must, at some point, make a decision to move forward. Hopefully, the information contained within this guide has been helpful to you. If you’re at…
Hiring a great agency doesn’t stop when the contract is signed. To know that you’ve hired a great agency, you need tangible, data-driven results that you can grasp and understand. The best way to do this is to have a quarterly check-in (every three months) after you begin the engagement. The metrics they report should be agreed upon ahead of time (these are in the questions in the previous section above). But this is not just a metrics review session…
Money is one of the hardest subjects to talk about. This applies in business just as much as in your personal life. Just like it feels weird to talk with your friends about money, many businesses feel reticent to be transparent with an outside partner or agency about the real budget that is available. This is because a budget is seen as a negotiation tactic. When discussing the budget, this is something we often hear from clients coming through Credo:…
One of the areas we help marketing teams is to define their project so that they can approach an agency in a way that makes sense for both parties. At the risk of giving away our business model, we want to teach you how to write a marketing brief yourself so that you can approach agencies in total confidence. Marketing Brief Examples Here are two marketing brief examples from our clients—redacted for privacy: (NAME) is the (TITLE) at (COMPANY), an…
To hire a marketing agency or in-house marketing staff—that is the question at hand. If you are hiring in relatively senior positions or are looking for a very specific skill set, then the hiring process can drag out for months. That’s in the best-case scenario—if you have a recruiter supporting you. And much longer if you conduct an in-depth search yourself. There’s a very thin line between great and terrible decisions about when and who to hire, so let’s talk…
The right agency is situational depending on many factors, including: Your specific brand needs; The in-house team you have already; Your marketing budget; Your brand goals. Contrary to what social media or Google search results will tell you, there is no picture-perfect digital agency that can get outsized results for every brand. But that doesn’t mean you can’t find the right team for your specific needs. There might not be a perfect match for every brand but there is one…
If you’ve determined it’s time to hire an outside marketing agency, you need to build a team to support your initiatives, oversee marketing channels, and manage your agency partners. Even if you are not currently ready to hire an outside provider, the likelihood that you will want—or need—to hire one in the future is high. Looking ahead, you should consider what your most efficient marketing team organization and structure would look like. The Marketing Leader’s Roadmap to Success If you’re…
This guide is long and has a lot of data. We covered a lot in this comprehensive report on pricing for digital agency and marketing services. But we get it, many of you want the Cliff Notes. Here are the main takeaways and quotables from the guide. If you quote them in anything you publish, please be sure to give Credo credit via a link back to the guide. We have included links that say “source” after each to make…
Hiring an SEO agency? Click here to get started. SEO companies worldwide charge on average $134.99. SEO agencies in the United States charge on average $147.93 per hour. SEO consultants worldwide charge on average $139.29 and SEO consultants in the United States charge on average $144.68 per hour. Search engine optimization (or SEO as it is usually called) is the practice of improving a site’s rankings and therefore its traffic and revenue. It is important to never lose sight of…
The average PPC company worldwide charges $136.85 per hour. The average US-based PPC agency charges $151.88 per hour. PPC agencies and solo providers tend to have more streamlined pricing for their services than SEO providers. The most common pricing setup we see is a flat monthly fee up to a certain budget spend, and above that budget level, they then charge a percentage of spend. Many PPC and paid advertising agencies also charge an extra amount for every additional channel…
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