Writing an agency brief

Posted by on July 30, 2019 in

One of the areas we help marketing teams do is is define their project so that they can approach an agency in a way that makes sense for both parties. At the risk of giving away our secret sauce, I want to teach you how to put a brief together…

How to know if you need an agency or an in-house team

Posted by on July 30, 2019 in

This section is going to help you begin to figure out if you are ready to hire an agency, or if the right move for your business is to hire an internal team first. Hiring is exhausting and can take up most of your time while doing it (trust me,…

How to hire the best agency for your business

Posted by on July 30, 2019 in

The “best” agency is situational depending on many factors including: Your needs; Your team in place; Your budget; Your goals. Contrary to what social media (or the Google search results) will tell you, there is no one “best” marketing agency that can get outsized results for every business. Don’t be…

Building an internal team to support your initiatives

Posted by on July 30, 2019 in

If you’re already determined to hire an outside strategy or services marketing provider to help you grow (and have read the previous section about if you are ready), then you need to build out a team to support your initiatives and manage your channel partners. Even if you are not…

Takeaways

Posted by on April 9, 2019 in

This guide is long and has a lot of data. While I think it is important to give you as much data as possible and context so you can make the best decisions possible around hiring and what is reasonable to pay, I know many of you want the Cliff…

Average SEO agency and consultant rates

Posted by on April 9, 2019 in

Hiring an SEO agency? Click here to get started. SEO companies worldwide charge on average $134.99. SEO agencies in the United States charge on average $147.93 per hour. SEO consultants worldwide charge on average $139.29 and SEO consultants in the United States charge on average $144.68 per hour.   Search…

PPC agency and consultant rates

Posted by on April 9, 2019 in

The average PPC company worldwide charges $136.85 per hour. The average US-based PPC agency charges $151.88 per hour. PPC agencies and solo providers tend to have more streamlined pricing for their services than SEO providers. The most common pricing setup we see is a flat monthly fee up to a…

Facebook advertising agency and consultant rates

Posted by on April 9, 2019 in

Hiring a Facebook ads firm? Click here to get started. The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour. Let’s be honest – Facebook advertising has changed A LOT in 2021. From April’s iOS updates which improved…

Digital marketing consultant rates

Posted by on April 9, 2019 in

Hiring a marketing firm? Click here to get started. The average digital marketing consultant charges $141.67 per hour. Sometimes hiring a solo consultant is the right choice for a business, rather than hiring an agency. Below the digital marketing consultant pricing table below, you will find a quick guide to…

Digital marketing agency pricing and hourly rates

Posted by on April 9, 2019 in

The average hourly rate worldwide is $138. The average hourly rate for consultants is $143. The average hourly rate for agencies is $137.94. One of the most common ways buyers look at a marketing agency’s price is through the lens of their “hourly rate.”  Because of this, we’re including the…

Digital Agency Rate Card and Price List

Posted by on April 9, 2019 in

Sometimes it is helpful to see prices in one place, so on this page, we present the Credo Digital Agency Rate Card and Price List. This list will help you get a snapshot of how much agencies charge on average. We highly encourage you to investigate each example deeper and…

Demographics

Posted by on April 9, 2019 in

These are the demographics of the respondents to the survey. There were 507 total respondents. Here’s how they break down. Note that these numbers are not indicative of where digital marketing agencies are located overall, but just this survey’s respondents. Credo’s customer base and audience is very North America focused…

Digital Marketing Agency Pricing Survey from Credo (updated 2021)

Posted by on April 9, 2019 in

Dear reader, Welcome to Credo’s 2021 edition of our digital marketing pricing survey results! Back in 2017, I was interested in how much digital marketing providers charged on average simply because I couldn’t find that data. Now there are multiple studies published online, but ours is still the original and…

SEMrush Guide – How to use SEMrush for SEO

Posted by on September 11, 2018 in

Semrush is one of the most widely used tools in an SEO’s toolbox. I’ve been a subscriber for years now. In fact, it’s one of my favorite tools and one of my go-to tools when I’m looking for information about a new site, researching competitors, and coming up with new…

SEMrush for Technical SEO

Posted by on September 8, 2018 in

To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Like many of their competitors, SEMrush has a concept wherein you can track a website (yours or a competitors) and they will regularly crawl your website and…

SEMrush for Link Building

Posted by on September 8, 2018 in

To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! If you know SEO at all, then you know that links back to your site matter. In fact, links are still one of the highest correlated ranking…

SEMrush for Beginners

Posted by on September 6, 2018 in

To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! If you are just starting your journey into digital marketing, then you have probably heard of SEMrush. If you are on this page, then you’re probably looking…

SEMrush for Competitor Analysis

Posted by on August 28, 2018 in

To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Competitor analysis is a cornerstone of growing any business. Without understanding what your competitors are doing to drive traffic and users to their site who ultimately purchase…

SEMrush for Keyword Research

Posted by on August 24, 2018 in

To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Did you know that SEMrush has a database of over 5.8 billion keywords worldwide, with 780 million keywords alone in the United State and 647 million in Brazil?…

How to start SEO at your SaaS Company

Posted by on April 16, 2018 in

What to do next Now that you’ve learned all about SEO, what it involves, and how to measure it and set yourself up for success you may be asking: Where do we go from here? This depends on your company and your available budget. If you already have a team…

Link Building for SaaS

Posted by on April 16, 2018 in

So far we’ve talked a lot about the technical aspects of SEO and setting up your website for success. We’ve also talked about content marketing and building content that ranks and drives new visitors who can become customers of your product. Now let’s talk about the elephant in the room…

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