Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…

Pros and cons of hiring a local marketing firm

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business…

What makes an agency engagement fail? These 5 things.

Posted by on August 2, 2018 in Hiring a marketing provider

When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…

Don’t do this if you’re trying to hire a marketing provider

Posted by on September 26, 2017 in Hiring a marketing provider

I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video…

Hiring For Value vs Hourly Rates

Posted by on January 15, 2015 in Hiring a marketing provider

Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably…

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