Hiring An Amazon Digital Agency? 7 Essential Questions To Ask First

Posted by on August 13, 2022 in Hiring a marketing provider

Looking for a new Amazon marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. If you’re looking for a true ecommerce success story, most people will point you in the direction of Amazon. To run a successful Amazon store, it is vital to…

What Is a Full Service Digital Marketing Agency?

Posted by on April 21, 2022 in Hiring/Hiring a marketing provider

When you’re looking to hire for marketing, you should consider hiring a full service digital marketing agency. Why? Because a full service digital marketing agency has multiple capabilities that your company can tap into to accomplish marketing tasks, without the pain of having to find and onboard a new agency. This said, a full service digital marketing company isn’t for everyone. In this article we’re going to cover what a full service digital marketing agency is, what one does, and…

Questions to ask a marketing agency on your first call

Posted by on March 22, 2022 in Hiring a marketing provider

Have you ever gone on a first date, returned home, and realized you hadn’t asked a question that you needed to know the answer to (like their first name)? That’s what commonly happens when companies hire a marketing agency – they finish the first call only to realize they don’t yet know enough to know if they should continue the conversation! The purpose of this article is to outline the questions I have been coaching companies to ask for years….

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…

Should you hire in-house or an agency for marketing?

Posted by on August 23, 2021 in Hiring a marketing provider

One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In this video you are going to learn: The revenue under which it makes sense for the founder to own marketing and work with an agency Between what revenue a founder…

How specific of an agency should you look for?

Posted by on June 28, 2021 in Hiring a marketing provider

Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end, where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …

How to hire the right PPC agency

Posted by on June 7, 2021 in Hiring/Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. And be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today…

The most common reasons companies hire the wrong agency

Posted by on April 8, 2021 in Hiring a marketing provider

Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years of Credo). Unfortunately of course, not everyone hires successfully and we from time to time hear from a client or an agency that an engagement ended either early or at…

How to hire a marketing agency

Posted by on March 18, 2021 in Hiring a marketing provider

Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm even though that was their goal from the start. Maybe this is you. You probably find yourself in one of these three scenarios: Your business has shrunk and you need…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We mostly work with best-in-class digital agencies, not contractors, and we have helped a few agencies of record find another agency to run a specific channel that the AOR does not…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…

How to choose an SEO company

Posted by on December 8, 2020 in Hiring/Hiring a marketing provider

After close to 10 years working on Credo and seeing 6,500+ companies and $250,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could ever count: How do I choose an SEO company for my company? Find one starting here -> As I am sure you’ve learned, SEO companies are not created equal. Some are more expensive and offer a lot, others are…

Why you (probably) shouldn’t pay your agency by the hour

Posted by on November 30, 2020 in Hiring/Hiring a marketing provider

If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers. Those are, in reverse order of (my) preference: Hourly Project Retainer Hourly Billing Hourly billing is very simple (on its face) and how a lot of freelancers and people just…

How to hire an SEO agency

Posted by on September 14, 2020 in Hiring a marketing provider

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Make sure you’ve downloaded our free ebook – The Busy Executive’s Guide to Hiring A Digital Marketing Agency. How to hire an SEO agency Today we’re going to talk about How to hire an SEO agency. If you’ve ever tried to hire for SEO, you know how frustrating it can be. As…

How to hire a content marketing firm

Posted by on October 1, 2019 in Hiring/Hiring a marketing provider

As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and brings potential customers down the funnel to converting into a customer or client. It’s often portrayed this way: Source: Trackmaven You also know that it is hard to get people to move through that funnel! Without content that hits them at every stage in the funnel, your conversion rates will suffer and your business will not grow….

How to choose an eCommerce SEO company

Posted by on July 23, 2019 in Hiring/Hiring a marketing provider

“Who’s the best ecommerce SEO company?” This is a question we get asked often because we speak with a LOT of ecommerce companies who have realized (or been told) that one of the best ways to grow their ecommerce company is through SEO (Search Engine Optimization). Free five step ecommerce SEO framework Struggling to focus your ecommerce SEO efforts? Download our free ecommerce SEO framework and drive the results you need. And while that’s often true, it’s also true that…

Should you hire an agency on a pay-for-performance basis?

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Looking for a new ppc agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Since 2015, we’ve seen 6,500+ companies come through Credo with the goal of hiring a marketing agency. In this time, one fascinating trend has come up time and time again….

Pros and cons of hiring an agency in your geographic area

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content marketing. We introduced him to two SaaS SEO agencies who were both within his budget, as discussed with this founder on the phone. Ultimately though, this founder decided to hire someone locally that they met in person,…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re pricing themselves, if their proposed optimizations will move the needle on your business, or if they’re going to keep getting you results after the initial optimizations. At the same time, you also know that what you’ve been doing is not optimal and that there is…

How to hire a marketing agency when you’ve had a bad experience

Posted by on January 14, 2019 in CredoCast/Hiring a marketing provider

“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar for every time I’ve head this. This recent conversation with a business owner who was looking to hire a marketing provider through Credo had just come out of an engagement…

How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can you guarantee that they’ll do great work? What if you hire the wrong one? Never fear, because since late 2015 we’ve seen north of $30M in digital marketing work and helped thousands of companies connect with the digital marketing providers who we have vetted and know will do fantastic work for them. Along the way we’ve…

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