Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10…
One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In…
Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos…
If you’re looking for a great success story in the world of online business, most people will point you in the direction of Amazon. What was once a garage business in the suburbs of Washington, DC, is now an inextricable part of the global internet. The online retail giant…
Over the past 5.5 years here at Credo we’ve seen over 5,000 companies contact us looking for an outsourced marketing provider, and we’ve seen about 15% of those actually hire (the number is likely a bit higher as not everyone tells us they did hire, especially in the early years…
Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm…
Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical…
I can’t believe I haven’t written specifically about this topic yet. After 4.5 years working on Credo and seeing 4,500+ companies and $125,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could…
If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers….
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Make sure you’ve downloaded our free ebook – The Busy Executive’s Guide to Hiring A Digital Marketing Agency. How to hire an…
As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and brings potential customers down the funnel to converting into a customer or client. It’s often portrayed this way: Source: Trackmaven You also know that it…
“Who’s the best ecommerce SEO company?” This is a question we get asked often because we speak with a LOT of ecommerce companies who have realized (or been told) that one of the best ways to grow their ecommerce company is through SEO (Search Engine Optimization). Free five step ecommerce…
Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm, one fascinating trend has come up time and time again. It’s not a huge percentage of the overall projects, but we probably here it once…
I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content…
Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re pricing themselves, if their proposed optimizations will move the needle on your business, or if…
“I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar…
Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can you guarantee that they’ll do great work? What if you hire the wrong one? Never fear, because since late 2015 we’ve seen north of $30M…
After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business to the next level, you’ll probably receive formal proposals from them that contain project scope and pricing. So what’s next? I’ve spoken with a lot…
When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and consultants are like dentists – brought in when something is wrong. Sure, you have the people (I’ve recently become one of these) who are very…
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