How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2021

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it ⁠— and you already know it if you have been in the marketing industry enough….

How to create consistent content for your business

Posted by on September 29, 2020 in Content marketing/Marketing Strategies

If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you need to do in spite of it. Hi I’m John Doherty and I’m the founder of Credo. If you’re looking to take your marketing to…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly)…