How Does Content Marketing Work?

Posted by on September 4, 2022 in Business/Content marketing/Marketing Strategies/What is

Content marketing is a digital strategy that helps you connect to customers, directly and organically. Instead of bombarding potential customers with repetitive messaging full of sales speak, content marketing is a modern-day rebuke to these traditional marketing strategies. And one that allows you, as a business owner or marketer, to engage with and make a genuine connection with your audience and customers. Your people. The genuine part is key. The goal of content marketing is to turn curious prospects into…

9 Digital Agencies Share The Secret To Scaling Your Content

Posted by on August 31, 2022 in Content marketing

To help you create and scale high-quality content for your clients, we asked nine digital marketing professionals and agency owners to share their own content creation strategies. Why? In 2022, 63% of businesses say the number one reason for their lack of content marketing are content creation challenges (ideas), with 51% listing ‘strategy issues’ (delivery, execution) as their top challenge. As marketing matchmakers, clients consistently tell us content marketing is one of their biggest challenges. Not only because of the…

How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2022

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

9 Amazing Content Marketing Examples You Can Learn From

Posted by on April 26, 2021 in Content marketing/Marketing Strategies

70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it ⁠— and you already know it if you have been in the marketing industry enough. As a matter of fact, you might already be investing in content marketing If you implement content marketing strategies for yourself or your clients, you know that ideating, creating, publishing,…

How to create consistent content for your business

Posted by on September 29, 2020 in Content marketing/Marketing Strategies

If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you need to do in spite of it. Hi I’m John Doherty and I’m the founder of Credo. If you’re looking to take your marketing to the next level with an agency, make sure you’ve downloaded our guide to hiring an agency and scheduled a time to speak with our team here. If you’re like me and…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly) blog posts and our longer guides of which there are five. I started blogging in 2001, and early on built a pretty well followed (and linked to via blogrolls)  blog…