Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.
Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.
How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.
Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.
70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it — and you already know it if you have been in the marketing industry enough….
If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you need to do in spite of it. Hi I’m John Doherty and I’m the founder of Credo. If you’re looking to take your marketing to…
If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly)…