If you are a Google Analytics user, then you’ve likely heard of the major upcoming changes to the platform– the switch to Google Analytics 4. This switch, which officially occurred on July 1, 2023, means users must migrate from Universal Analytics (GA3) to Google Analytics 4 (GA4). Unlike the last major change, the switch from GA2 to GA3 in 2012, this migration will require a bit more effort. Despite the many differences between the new GA4 and the old Universal…
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